Creative Designer - Branding & Identity (m/w/d)

About the Role

We are boomwerk, an online marketing agency based in Karlsruhe, embarking on a complete transformation of our brand identity. This includes redesigning our logo, developing a fresh design system, recreating our website, enhancing social media visuals, and crafting a comprehensive brand guide. We're looking for a Creative Designer eager to contribute not only creative designs but also strategic development and innovation within our branding projects.

Key Responsibilities

• Participate in shaping and advancing branding and corporate identity projects.
• Lead the rebranding process from moodboard conception to the final brand guide delivery.
• Create innovative logos, brand icons, and design systems.
• Design web interfaces, social media visuals, and other digital brand touchpoints.
• Develop icons, illustrations, and other graphic elements to enhance brand communication.
• Establish and refine the style guide to ensure brand consistency.
• Produce presentations, design templates, and marketing collateral.
• Collaborate closely with the team through workshops and concept sessions.
• Support branding and design initiatives for our clients.

Required Qualifications

• Completed training or degree in communication design, graphic design, media design, or a related field.
• Initial hands-on experience with branding, brand identity, or rebranding projects.
• Strong eye for typography, color theory, layouts, and design systems.
• Proficient with Adobe Creative Cloud (especially Illustrator, Photoshop, InDesign) and Figma.
• Organized, self-driven working style with a strong focus on quality.
• Ability to justify design choices and approach brands from both visual and strategic perspectives.
• Good command of written and spoken German.

Additional Skills (Advantageous but Not Required)

• Experience with web design or WordPress platforms.
• Familiarity with building design systems or brand guides.
• Basic knowledge of After Effects or motion design.
• A portfolio featuring branding, rebranding, or brand identity work.

Work Environment and Benefits

• Modern tools and technology, including a current MacBook, Adobe Creative Cloud, and Figma.
• Work in a creative coworking space (SteamWork Parkside) in Karlsruhe, facilitating collaboration and brainstorming.
• Hands-on participation in exciting branding projects for both our agency and clients.
• Flat hierarchy with direct communication allowing space for your ideas and honest feedback.
• Opportunity to actively shape boomwerk’s brand from the ground up.
• Long-term engagement with growth potential, including a path to lead the design team as Head of Design.
• Support for ongoing professional development through books, online courses, workshops, and conferences.

Additional Information

Location: Karlsruhe (hybrid work possible, not fully remote)
Employment: Minijob or Midijob, depending on experience and availability
Start: Immediate

How to Apply

Please send us your portfolio or sample works, your availability in hours per week and start date, as well as your current location. We look forward to hearing from you and growing together at boomwerk!