Sales Officer

Role overview

This position is for a Sales Officer in the Sales function, based in Bihar. The role focuses on strengthening product reach, supporting the distribution network, and converting market opportunities into sustainable sales growth.

What the role involves

You will be responsible for improving business performance across your territory by keeping products available, managing distributor operations, and building strong trade relationships. The position also calls for close coordination with teams across sales, marketing, supply chain, and distribution to support execution in the field.

The organization offers a setting where learning, growth, and hands-on exposure are encouraged, along with the chance to contribute to brands that serve millions of consumers every day.

Key responsibilities

• Maintain product availability across all relevant sales channels.
• Set, track, and deliver monthly and annual sales targets, including targets for each distributor.
• Review distributor overheads and profitability, including return on investment.
• Handle distribution arrangements and guide secondary sales force deployment.
• Roll out trade activations, consumer engagement activities, merchandising, and visibility initiatives.
• Ensure distributors follow the company’s defined roles, processes, and responsibilities.
• Oversee correct implementation of sales, discount, and trading terms.
• Train and develop the secondary sales team.
• Evaluate the performance of secondary sales personnel.
• Use strong communication, analytical thinking, adaptability, resourcefulness, innovation, confidence, and professionalism in day-to-day work.

Candidate profile

The ideal candidate should hold a bachelor’s degree in any discipline and bring 1 to 8 years of field sales experience in FMCG or FMCD. A solid understanding of channel sales and distribution management is important, along with a proven ability to manage trade relationships, deliver targets, and execute plans effectively.

Strong communication, analytical ability, problem-solving skills, and the capability to lead and motivate secondary sales teams in fast-changing environments are also essential.

About the organization

The company is focused on nutrition, health, and wellness, with a purpose of creating a better and healthier world. It values collaboration, openness to new ideas, and a workplace culture built on respect, support, and shared success.

Diversity and inclusion

The organization is committed to providing an inclusive environment where people from different genders, cultures, abilities, backgrounds, and perspectives feel respected and empowered. Equal opportunity and authenticity at work are actively encouraged.