Sales Assistant, Sports

About GMG

GMG is an international well-being group involved in retail, distribution, and manufacturing across sport, food, and health. Guided by its aim to help people succeed in ways that positively impact the world, the company operates through four main areas: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Owned and managed by the Baker family, GMG partners with some of the most respected and successful brands in the well-being industry. With operations across the Middle East, North Africa, and Asia, the group has brought more than 120 brands into its markets.

Role Overview

This position focuses on helping customers find the right products and services, improving the shopping experience, and driving sales through informed support and strong service delivery.

Key Responsibilities

• Present product features and benefits clearly and show customers how items should be used and handled.
• Explain brand quality expectations and product specifications to shoppers.
• Guide customers toward the most suitable product options and respond to questions that support purchase decisions.
• Share details about product warranties, specifications, upkeep, and care instructions.
• Handle customer concerns effectively, resolving issues directly when possible or escalating them when needed, while maintaining high service standards.
• Stay updated on new launches, promotional campaigns, and sales activities.
• Meet sales goals by applying selling techniques, including add-on selling and related-product suggestions.
• Make sure promotions and pricing follow company rules and are displayed accurately.
• Calculate sale amounts and discounts where required and keep accurate sales records.
• Accept and process cash, change, and card payments, and issue invoices and receipts.
• Work as a cashier when needed and handle money with accuracy.
• Follow post-sale procedures and comply fully with repair and return policies.
• Observe company rules for loss prevention, stock control, and operating procedures.
• Support merchandising through proper product placement and display arrangement.
• Maintain excellent store cleanliness, presentation, and grooming standards at all times.

Self-Management and Development

• Set yearly performance goals with the reporting manager and work consistently to achieve them.
• Take responsibility for personal learning by identifying development needs, agreeing on an improvement plan, and pursuing growth beyond formal training.
• Keep knowledge current by following professional updates, new methods, and relevant industry developments through ongoing learning.

Qualifications and Skills

• High School or Diploma qualification.
• Between 1 and 3 years of relevant experience.
• Strong product and brand understanding.
• Good interpersonal abilities.
• Customer-focused approach.