Key Accounts Executive – Health & Beauty

Company Overview

GMG is a global leader in well-being, retailing, distributing, and manufacturing a diverse array of leading international and local brands across sectors such as sports, everyday consumer goods, health and beauty, real estate, and logistics. Operating under the Baker family ownership for over 45 years, GMG is a trusted partner for some of the most renowned well-being brands worldwide. The company has established its presence throughout the Middle East, North Africa, and Asia, representing more than 120 brands across 12 countries. Some significant local brands include Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, and Klassic, alongside major international names like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Roles and Responsibilities

• Attain sales, profitability, distribution, and growth targets within Modern Trade and Traditional Trade head office accounts.
• Forge and sustain robust working relationships with key clients to facilitate long-term growth and collaborative business planning.
• Lead all commercial negotiations—including listings, pricing, promotions, BDA investments, visibility agreements, and yearly business plans—aligned with organizational goals.
• Drive product listings, portfolio expansion, and category penetration to increase market share within assigned accounts.
• Create, implement, and oversee promotional and trade plans ensuring solid returns on investment and conformity with brand strategies.
• Conduct systematic business reviews with customers by analyzing sales data, promotion effectiveness, stock flow, and growth opportunities.
• Coordinate with supply chain and operations for precise forecasting and demand planning to maintain optimal stock and minimize shortages.
• Manage customer P&L aspects such as trade spending, investments, rebates, and BDAs to secure commercial efficiency and profitability.
• Work closely with marketing, finance, logistics, merchandising, and operations teams to guarantee flawless implementation of agreed activities and client needs.
• Keep track of competitors’ activities, trends, pricing, and promotions, providing insightful market intelligence and recommendations.
• Ensure execution excellence at store level including visibility, shelf share, merchandising, and promotion deployment across accounts.
• Monitor customer receivables, payment collections, and statement of accounts reconciliation in collaboration with finance for policy compliance.
• Maintain accurate sales reporting, promotional calendars, and client documentation by effectively using internal systems and tools.
• Spot opportunities for business growth and propose initiatives to boost sell-out, enhance brand positioning, and sustain category growth.

Qualifications and Skills

• Strong communication and coordination skills, with solid experience in FMCG in-store execution and seasonal promotions.
• Familiarity with field audit and compliance tools is beneficial.
• Sharp commercial acumen and excellent attention to detail.
• Advanced proficiency in Excel and data visualization tools like Power BI or Tableau for sales tracking and reporting.
• Preferred experience in FMCG or retail analytics to translate data into actionable business insights.
• Excellent analytical, forecasting, and reporting capabilities to identify sales trends and growth opportunities.
• Exceptional communication, negotiation, and stakeholder management talents.
• Sound knowledge of category management, trade marketing principles, and in-store execution standards.
• Proficiency in Microsoft Office (especially Excel and PowerPoint), alongside sales reporting and ERP systems.
• Self-motivated, commercially focused, and able to manage multiple accounts within a dynamic environment.