Regional Marketing Manager APAC (In-Flight Entertainment)

About Thales

Thales is a globally recognized technology leader committed to supporting governments, institutions, and enterprises with cutting-edge solutions in fields such as quantum technologies, artificial intelligence, cybersecurity, and 6G development. Our expertise powers critical, intelligent decisions across aerospace, cybersecurity, digital identity, and space sectors. In Singapore, Thales has been an established partner since 1973, employing around 2,000 professionals across three locations. Our focus there spans aerospace, defense, security, and cybersecurity, shaping a safer and more innovative future.

Role Overview

The Regional Marketing Manager for APAC will translate global marketing strategies into impactful regional actions to foster growth, enhance competitiveness, and boost customer engagement in the Asia Pacific airline sector. Acting as the key liaison between regional clients and global marketing teams, this role ensures that regional insights influence product positioning, market segmentation, pricing, and go-to-market strategies for Thales' In-Flight Entertainment (IFE) offerings.

Key Responsibilities

• Direct regional market insights and customer market intelligence (CMI) to support global marketing and product strategies.
• Track airline industry trends and competitive landscape within the region.
• Engage directly with airlines and conduct market analyses to identify regional needs.
• Utilize digital analytics and passenger usage data to understand behaviors and engagement patterns.
• Prepare bimonthly consolidated reports for Global CMI and Product Marketing teams.
• Provide regional contributions to global segmentation, pricing, and product roadmap planning.
• Collaborate with Product Management to spot local partnership opportunities.
• Lead regional marketing efforts facilitating customer success pursuits.
• Develop and implement engagement plans in partnership with Customer Success teams for critical accounts and opportunities.
• Partner with Customer Success teams to perform Total Value of Ownership (TVO) analyses.
• Serve as the regional IFE product specialist and main contact for Product Marketing.
• Customize global marketing collateral and demos to suit regional market needs.
• Utilize regional insights and data to craft tailored marketing narratives.
• Conduct product presentations and pitches at regional industry events.

Requirements

• At least five years' experience in B2B marketing.
• Strong digital expertise, including familiarity with cloud technologies and Software-as-a-Service (SaaS) models.
• Proven experience in the aviation sector, including airlines, OEMs, or consulting firms.
• Willingness to coordinate with teams based in Irvine, USA, respecting time zone differences.
• Availability to travel across the APAC region up to 30% based on customer priorities.

Additional Information

• Work location: Changi, Singapore.
• Working hours: Monday to Friday, 9 AM to 6 PM.

Company Values

At Thales, we cultivate a workplace environment rich in respect, trust, collaboration, and passion. We empower our employees to excel and contribute to impactful technology solutions that promote a safer, greener, and more inclusive world.