Regional Marketing Director

About Topgolf

Topgolf blends golf with entertainment in a high-energy venue setting where each shift brings something different. The company is looking for someone who wants more than a routine role and is excited to contribute to a fun, fast-moving environment.

About the Role

The Regional Marketing Director is a field-based leader responsible for increasing guest traffic, acquisition, and revenue across a defined group of Topgolf venues. The role connects national brand direction with local execution, turning campaigns, promotions, and membership initiatives into market-specific plans that deliver measurable outcomes.

You will oversee the full local marketing landscape for your territory, including seasonal pass and membership activation, walk-in and reserved traffic growth, community partnerships, and guest experience support in the market. The position sits between brand strategy, data, and operations, and requires both strategic planning and hands-on execution.

Local Marketing Strategy & Execution

• Create and run market-specific marketing plans that increase venue traffic, reservations, and revenue while staying aligned with brand guidelines and national priorities.
• Adapt national promotions, seasonal campaigns, and loyalty or membership initiatives to suit each market’s guest mix and competitive environment.
• Act as the main marketing contact in the field, working closely with General Managers and Regional Operations teams to support in-venue execution and the guest experience.
• Monitor local market shifts, competitor activity, and new opportunities, then respond quickly with appropriate actions.

Traffic, Reservations & Revenue Growth

• Take ownership of local traffic performance goals, including reserved play, walk-in visits, repeat visits, and spending per visit.
• Design targeted promotions and local offers to create demand during slower periods and take advantage of peak opportunities such as summer and holidays.
• Lead awareness and conversion efforts for the seasonal pass program across the territory, both online and inside venues.
• Work with venue teams to improve the guest journey from booking through the in-bay experience.

Membership, Pass & Loyalty Activation

• Increase acquisition and engagement for membership and loyalty programs, especially among frequent guests and avid golfers.
• Use locally relevant tactics to promote membership and seasonal pass offers in venues with strong golf-focused audiences.
• Coordinate with marketing and CRM partners to deliver segmented messaging through the most effective local channels.
• Bring back guest feedback and market insights from the field to help shape membership and loyalty strategy.

Community Partnerships & Local Sponsorships

• Develop and manage local partnerships, sponsorships, and cross-promotions with businesses, golf clubs, sports groups, and community organizations.
• Build connections with local media, influencers, and community leaders to strengthen brand visibility.
• Support golf-related activations and industry partnerships that deepen engagement with the golf community.
• Use local sports, entertainment, and community calendars to create timely promotions that support revenue goals.

Digital, Social & In-Market Communications

• Oversee local digital marketing efforts such as paid social, local search and SEO, email, and geo-targeted ads in partnership with the performance marketing team.
• Manage venue-level social media channels so the content stays consistent with the brand, feels locally relevant, and drives engagement and conversions.
• Keep messaging aligned across digital, social, PR, and in-venue touchpoints.
• Identify local creators and brand advocates who can help broaden organic reach.

Insights, Analytics & Reporting

• Monitor and report on territory performance, including traffic trends, campaign return on investment, membership growth, and guest satisfaction.
• Use analytics tools, CRM insights, and local market research to guide decisions and improve spending efficiency.
• Test new local approaches, learn from results, and share successful practices with the wider field marketing team.

What You Bring

This role calls for a seasoned marketing leader with strong field or regional experience and the ability to work across multiple venues at once. Multi-unit hospitality, entertainment, restaurant, or retail experience is strongly preferred.

Travel & Work Arrangement

This is a field-based position. You will spend substantial time visiting venues in your territory, attending local events, and working with community partners. Regular travel within the territory is required, along with occasional trips to the Topgolf venue support center in Dallas, Texas for meetings, planning, and training.

Compensation Details

The base salary range for this role is $113,100 to $141,400 per year. In some markets, additional geographic pay premiums may apply depending on local conditions. Final compensation is based on relevant experience, skills, qualifications, and location. This position is also eligible for Topgolf’s annual bonus incentive program.

Benefits

Eligible team members may receive free play, half-price food, health coverage, dental coverage, vision coverage, a 401(k) team member match, and access to a free mental well-being platform.

ADA

The statements above describe the main duties and essential functions of the role. In some cases, the assigned responsibilities may vary depending on the situation.

EEO Statement

Topgolf is committed to equal employment opportunity and prohibits discrimination and harassment, including sexual misconduct, on the basis of protected characteristics such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, and veteran status. The company also takes steps to prevent retaliation and support a respectful, fair, and inclusive environment for guests, associates, business partners, vendors, and communities.

Topgolf administers employment practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics, or other legally protected categories.

Agency Resume Notice

Unsolicited agency resumes are not accepted. Any resumes submitted without request may be treated as property of the company and handled without obligation for fees.

Work Authorization

Topgolf participates in E-Verify and will share Form I-9 information with the federal government to confirm authorization to work in the United States.