Public Relations Specialist

About ASUS

Are you ready to ignite your career and be part of something truly extraordinary? At ASUS, we’re In Search of Incredible-and we want you on our team! We’re looking for dynamic, passionate individuals who are eager to innovate, create, and make waves in the tech world. If you’re fueled by ambition and thrive in a fast-paced environment where your ideas can shape the future, this is your opportunity to shine. Join us, and let’s chase the incredible together!

Responsibilities

• Develop and execute media relations strategies to secure high-level placements in print, broadcast, and online media, as well as drive traffic, engagement, and leads through content marketing initiatives that support sales and customer retention.
• Partner with internal teams, external agencies, industry experts, and media partners to identify and leverage public relations opportunities and create relevant content.
• Research, draft, and refine press releases, customer communications, and other related documentation.
• Prepare company spokespersons and thought leaders for media interactions through message development, briefing materials, and media training.
• Address external media inquiries promptly and professionally.
• Stay informed about current industry trends and developments.
• Align content initiatives with broader brand campaigns to enhance brand visibility and contribute to business growth.
• Establish and track performance metrics to evaluate success and provide regular reports to management and business leaders.

Requirements

• Proficiency in Microsoft Office Suite.
• Expertise in journalism, content creation, media relations, social media marketing, and brand communications.
• Exceptional writing, editing, and proofreading capabilities, with a proven track record of producing effective media pitches, messaging documents, and press releases.
• Proven ability to work autonomously and exercise sound professional judgment.
• Capacity to excel in a dynamic setting, manage multiple tasks, and serve as a crucial link between Sales and Marketing departments.
• Solid comprehension of both online and offline retail marketing landscapes and consumer engagement tactics.
• Strong interpersonal and communication abilities, facilitating effective collaboration across diverse teams and with external stakeholders.