Public Relations Specialist

About the Role

ASUS is seeking a motivated and detail-oriented Public Relations Specialist to join our communications team. This position is perfect for an individual who excels in a dynamic setting, enjoys engaging with media and content creators, and possesses a keen interest in reporting, research, and presentation development. The role demands excellent organizational abilities, strong follow-through, and the capacity to manage deadlines across various projects. This is an excellent opportunity to develop your career with a leading global technology and gaming brand. You will be instrumental in managing public relations strategies, fostering media relationships, and overseeing social media engagement with content creators to elevate the company's reputation and brand image. The ideal candidate will have a solid grasp of both contemporary and traditional PR methodologies and the capability to help produce compelling content and interact with diverse audiences across multiple platforms.

Essential Duties and Responsibilities

• Generate and maintain comprehensive reports detailing media coverage, influencer activities, company mentions, competitor news, and online reviews.
• Monitor, track, and analyze earned media and social media coverage across various platforms.
• Facilitate outreach and cultivate relationships with influencers, media contacts, and partners to expand the company's digital presence.
• Aid in the creation of presentations, recaps, and materials for both internal and external stakeholders.
• Input, update, and ensure the accuracy of data within tracking systems and databases.
• Manage and coordinate orders, requests, and deliverables associated with PR campaigns.
• Conduct thorough research on media outlets, influencers, competitors, and emerging industry trends.
• Provide support for campaign execution and assist with special projects as required.
• Collaborate with the marketing team to achieve company objectives.
• Process orders for media samples promptly.
• Meet stringent deadlines while simultaneously managing multiple priorities.
• Demonstrate flexibility to adapt to a fast-paced work environment, which may occasionally require working evenings, weekends, or non-standard business hours.
• Be available for occasional travel to support events, meetings, or activations.
• Draft press releases, blog posts, award submissions, newsletters, and other content to promote company initiatives, products, and services.
• Ensure all content aligns with the company's messaging and brand voice across all communication channels.
• Develop media kits and other press materials to support PR initiatives.
• Coordinate interviews and media appearances for company spokespeople.
• Support PR campaigns by integrating social media components, including influencer collaborations, contests, and hashtag campaigns.
• Monitor industry trends and conduct competitor analysis for all managed products.
• Collaborate with internal teams to manage crisis communications when necessary.
• Utilize strong creative writing skills to craft compelling narratives, generate innovative ideas, and adapt storytelling techniques to enhance branding and communication strategies.
• Demonstrate a proven ability to set and achieve goals, adhere to deadlines, and manage tasks efficiently.
• Possess knowledge of the latest trends in PR, marketing, social media, and digital communication strategies.
• Be proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Work confidently in a rapidly changing, fast-paced, results-oriented corporate setting requiring a high degree of flexibility.
• Exhibit excellent written and verbal communication skills in English.

Required Qualifications

• A Bachelor's degree, preferably in English, Journalism, Communications, Marketing, or a related discipline.
• Possess 1 to 5 years of experience in public relations, communications, marketing, journalism, events, or creative writing.

Preferred Qualifications

• Familiarity with Adobe Creative Suite (e.g., Photoshop, InDesign) is advantageous.
• Prior experience in managing press relations or leading social media campaigns is a plus.
• Familiarity with media monitoring tools and social media platforms.
• Strong skills in presentation development and data tracking.

Working Conditions

This role is based in an office environment. It requires extended periods of sitting, operating a computer keyboard, telephone, and other office equipment. Approximately 20% domestic travel and some international travel may be required for meetings, events, and conventions.

Additional Information

The estimated annual salary range for this position is $78,640 to $90,000. The final compensation will be determined by the candidate's qualifications and experience relative to the role. Our comprehensive employee benefits package includes bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, an Employee Assistance Program (EAP), and a 401(k) plan. ASUS is an equal employment opportunity employer and is committed to making employment decisions without regard to race, color, religion, sex, gender, pregnancy/breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, or any other characteristic protected by law, regulation, or local ordinance. We strive to comply with all applicable laws on these subjects. These principles apply to all employment decisions, including hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, compensation, training, and all other terms and conditions of employment.