Product Marketing Manager

Role Overview

As a Product Marketing Manager at Best Buy Ads, you will transform product features into engaging, market-ready narratives that drive our advertising business forward. Collaborating closely with Product and Sales teams, you will develop impactful marketing collateral, facilitate go-to-market activities, and position our solutions effectively to clients. You will be the vital link translating product innovation into client value.

Key Responsibilities

• Create and update marketing materials including presentations, one-pagers, and FAQs to communicate Best Buy Ads' value proposition.
• Partner with the Sales team to equip them with messaging and tools essential for client engagement.
• Maintain strong collaboration with the Product team to grasp new product capabilities and convert them into customer-facing stories.
• Occasionally act as the product subject matter expert during sales meetings and calls.
• Gather and relay market insights and customer feedback to the Product team to enhance Best Buy Ads’ solutions.
• Manage multiple projects and deadlines ensuring cohesive coordination and quality outcomes across teams.

Candidate Qualifications

• More than 4 years of experience in Product Marketing, preferably within a Retail Media Network or publishing environment.
• At least 2 years of experience in Digital Advertising.
• Strong ability, for over 2 years, to distill complex product offerings into simple, client-ready materials.
• Experienced for over 2 years in storytelling and copywriting, especially in creating sales enablement content like presentations and written materials.
• Minimum 2 years’ project management experience with proven skill in cross-functional collaboration.

Preferred Education and Experience

• Bachelor's degree in Marketing, Communications, or related discipline.
• Background in a Retail Media Network or publishing sector is advantageous.

What We Offer

• Competitive compensation package.
• Significant employee discounts.
• Support for physical and mental health and wellness.
• Various leave options and paid time off tailored to employee needs based on eligibility and tenure.
• Incentive pay programs for roles where applicable, rewarding performance and achievement of financial and strategic targets.

Work Arrangement

This position is hybrid: you are expected to be on-site at Best Buy’s corporate office in New York City Monday through Thursday, with the option to work remotely on Fridays. Further details will be provided during the recruitment process.

About Best Buy Ads

Best Buy Ads represents one of the biggest retail media networks nationally, leveraging Best Buy’s extensive retail presence and digital reach to connect top brands with millions of consumers. We foster a dynamic culture valuing employee authenticity and open new pathways for career growth.

Equal Opportunity

Best Buy is committed to equal employment opportunity and cultivating a diverse and inclusive workforce.