- Experience
- 5+ yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 days ago
- Work mode
- In office
- Education
- BA/BS degree or above
- Resume
- Required to apply
Where you'll work
Job description
Overview
The TikTok App Ads and Gaming global division operates within the TikTok Monetization Product sector, focusing on developing advertising solutions tailored for app and gaming clients. The team's ambition is to establish TikTok as the premier platform for app and gaming marketers to drive user acquisition, retention, and monetization by creating innovative products that address distinct vertical needs, explore new monetization models, and support various stages of the app lifecycle.
Responsibilities
- Leverage deep insights into mobile marketing trends, especially within Mobile Gaming and App Services, to influence product strategy and direction.
- Collaborate with Sales leadership, Business Marketing, and Global and Regional Product Marketing Managers to define long-term goals and craft go-to-market strategies that foster mobile app ad adoption and expansion.
- Work closely with gaming product and solutions teams to design customer-focused solutions serving mobile gaming advertisers worldwide.
- Coordinate with cross-functional and regional product marketing teams to develop client-centric programs that drive measurable business results and contribute to ad revenue growth in partnership with Sales.
- Partner intensively with sales teams, employing data analysis to identify challenges, develop business requirements, and prioritize solutions that steer product development aimed at expanding the gaming business.
Qualifications
- Bachelor's degree or higher.
- Minimum of 5 years in product marketing or product management, specifically with digital advertising products in performance marketing.
- Comprehensive understanding of mobile gaming and app measurement technologies such as SDKs, SKAN, first- and third-party app ads attribution, and MMPs.
- Experience measuring app performance marketing campaigns using both qualitative and quantitative methods.
- Exceptional communication, presentation, and analytical capabilities, with the skill to craft compelling narratives and tailor marketing messages for diverse audiences.
- Preferred experience includes working within gaming in a technology company, media agency, or consulting environment.
About TikTok
TikTok is a leading destination for short-form mobile videos, driven by a mission to inspire creativity and deliver joy globally. With headquarters in Los Angeles and Singapore, and offices spanning New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo, TikTok fosters an inclusive, global community.
Why Join TikTok
Creativity is central to TikTok's mission. Our innovative platform empowers authentic self-expression, discovery, and connection. Our diverse global teams collaborate to create meaningful value for communities, drive innovation, and embrace challenges together. We promote a culture of curiosity, humility, resilience, continuous learning, and an "Always Day 1" approach, enabling meaningful impact for our employees, company, and users.
Diversity & Inclusion
Committed to inclusivity, TikTok values each employee's unique skills, experiences, and perspectives. Reflecting the broad communities TikTok serves, our workplace champions diverse voices and fosters an environment where all individuals can thrive, united by a shared passion for inspiring creativity and joy.