Product Manager - Branded Products (Emerging Markets)

Role Overview

This position sits within the Emerging Markets – Branded Formulations business unit at Sun Pharma and is based in Mumbai. The role is focused on marketing leadership for branded products across emerging markets, with responsibility for shaping launch plans, driving country-specific strategy, and supporting revenue growth.

Sun Pharma emphasizes a culture centered on continuous improvement, ownership, and teamwork. The organization expects the role holder to grow steadily, work with initiative, and collaborate effectively across functions and markets.

Key Responsibilities

• Partner with country teams to help build launch plans, including product learning, competitor assessment, patient opportunity analysis, patient journey mapping, desk research, and social media listening.
• Plan and execute brand and business-unit marketing initiatives while managing the promotion budget and supporting overall P&L performance.
• Own sales forecasting, revenue planning, and expense budgeting for the assigned portfolio.
• Set the strategic direction and priorities for each brand and category under the role’s responsibility.
• Develop and implement differentiated, country-specific marketing approaches to grow market share for branded formulations.
• Create and run marketing activities for pre-launch and post-launch support, including print and digital campaigns, brand assets, and congress-related promotion.
• Lead monthly KPI reviews with country teams for branded formulation performance.
• Work closely with cross-functional stakeholders across sales, purchasing, medical, and market research teams.
• Design and execute marketing tools and engagement initiatives such as print collateral, campaign inputs, and customer engagement programs.
• Build customer relationships and develop KOL connections through CMEs and symposia to gather market feedback and brand insights.
• Join quarterly business discussions with country and business teams to better understand needs and support business objectives.
• Travel to countries for quarterly business meetings, with travel expected to be up to 30% of the time.

Requirements

• B.Pharm degree along with an MBA in Marketing.
• At least 7 years of relevant experience.
• Strong understanding of product marketing, launch planning, and branded pharmaceutical markets.
• Ability to analyze competition, market opportunities, and patient pathways.
• Experience handling budgets, forecasts, and revenue/expense planning.
• Comfort working with cross-functional and country-level stakeholders.
• Capability to design and execute multi-channel marketing campaigns.
• Willingness to travel internationally or regionally as required for business meetings.

Additional Information

This is a full-time, onsite role located in Mumbai. The job involves up to 30% travel. Sun Pharma notes that the responsibilities and requirements listed are indicative and may be adjusted over time based on business needs. The company may assign comparable or additional duties consistent with the employee’s experience and background.

About Sun Pharma

Sun Pharma presents itself as an organization that supports growth, collaboration, and long-term impact. The company encourages employees to take ownership of their work, progress continuously, and contribute in a team-oriented environment.