Publicity Manager - Originals

About Netflix

Netflix stands as a premier global entertainment platform with a membership exceeding 300 million across more than 190 countries. Viewers enjoy a wide array of TV shows, movies, and games across diverse genres and languages with flexible viewing options anytime and anywhere.

Role Overview

We seek a hands-on Publicity Manager to spearhead the publicity campaigns of South Indian original productions, including Tamil and Telugu titles, as well as other local and global projects. This role involves crafting and executing earned media strategies throughout the entire campaign lifecycle by collaborating closely with filmmakers, talents, content, marketing, and communications teams.

Key Responsibilities

• Design and implement comprehensive publicity campaigns covering all phases from production, launch announcements, media junkets, press events, through to post-launch publicity.
• Collaborate with partners to formulate media strategies encompassing broadcast, print, digital, and social platforms, ensuring stories resonate regionally and nationally.
• Act as the primary liaison for filmmakers, talents, and production collaborators during the campaign.
• Proactively pitch and secure media coverage by nurturing relationships with journalists, critics, and influencers.
• Coordinate with marketing, social media, content, awards, and festival teams to maximize campaign impact.
• Oversee agency partners, vendors, and budget management, providing transparent updates to leadership on progress and priorities.
• Continuously monitor trends in entertainment and culture to anticipate audience interests and emerging media stories.

Candidate Profile

• A strategic campaign planner who not only implements but shapes publicity narratives beyond routine press releases.
• Possesses deep expertise in South Indian cinema and television landscapes, understanding the cultural nuances that differentiate Tamil and Telugu film promotion.
• Maintains robust connections with influential journalists, editors, and media personalities in Southern markets, capable of securing impactful coverage.
• A passionate consumer and analyst of entertainment and cultural trends who discerns breakthrough stories.
• Applies an integrated communications approach linking earned media, social engagement, talent presence, and experiential marketing.
• Exemplary communication skills in English and Hindi; proficiency in Tamil and/or Telugu preferred. Prior experience in Tamil or Telugu entertainment sectors is an asset.

Required Qualifications

• 9 to 10 years of experience in entertainment publicity within studios, OTT platforms, networks, agencies, or journalism.
• Proven success managing comprehensive campaigns for South Indian films or talent.
• Skilled in agency coordination, budget oversight, and multi-team collaboration.

Inclusion & Diversity

We deeply value inclusive hiring and strive to support all candidates by offering accommodations during recruitment as needed. Netflix celebrates diversity and is committed to equal opportunity employment, actively avoiding discrimination based on various personal and demographic factors.