Portfolio Marketing Strategist – Global FMCG Brands

About Snackstar

Snackstar is a leading Indian platform dedicated to discovering and nurturing global food brands. With over three decades of experience, it has brought iconic international chocolates, candies, beverages, and snacks from regions like Europe, America, Japan, and Australia to Indian consumers. Beyond being an importer, Snackstar serves as the exclusive partner for launching global brands in India, facilitating their growth through quick commerce, modern retail, and digital commerce channels. Brands like Tony’s Chocolonely, Ferrero, Haribo, Vidal, Warheads, and Jolly Rancher are among those Snackstar promotes in India’s premium FMCG landscape.

Why Join Snackstar

• Opportunity to develop some of the world’s most cherished brands within India.
• Direct collaboration with global FMCG companies.
• Lead impactful brand launches from strategic planning through execution.
• Engage in a fast-paced, entrepreneurial culture offering substantial ownership.
• Contribute to shaping India’s international snacking market ecosystem.

Role Overview

As a Digital Marketing Specialist focused on portfolio growth, you will spearhead the marketing strategies for Snackstar’s growing international FMCG brands. This role encompasses much more than conventional marketing—it involves leading brand launches, product positioning, trade marketing, digital expansion, influencer strategies, PR, quick commerce initiatives, retail visibility enhancement, and driving consumer demand, aiming to make these brands highly sought-after and repeatedly purchased by consumers. The role requires close cooperation with diverse stakeholders including Sales, Commercial teams, Finance, Product development, ecommerce platforms, retail partners, agencies, and global brand principals.

Key Responsibilities

• Devise long-term strategic plans for each brand in the portfolio.
• Create unique brand positioning, pricing strategies, and launch plans tailored to the Indian market.
• Manage integrated 360-degree campaigns across digital channels, retail, PR, influencer marketing, and experiential events.
• Forge strong emotional connections between consumers and the brands.
• Oversee complete launch strategies for international brands entering India.
• Formulate go-to-market strategies encompassing quick commerce platforms like Blinkit, Instamart, Zepto, plus Modern Trade, General Trade, and D2C channels.
• Promote category growth via merchandising, retail visibility, promotional activities, and shopper marketing initiatives.
• Collaborate with sales teams to optimize sell-out and performance on different platforms.
• Lead digital marketing efforts including paid media campaigns, SEO, marketplace expansion, CRM, email marketing, and overall performance marketing.
• Enhance product discoverability, search engine rankings, product detail page optimizations, and conversion rates on ecommerce platforms.
• Design strategies for consumer acquisition, retention, and encouraging repeat purchases.
• Build and nurture influencer partnerships to generate authentic consumer engagement.
• Lead PR campaigns, media and creator collaborations, and consistent brand storytelling.
• Maintain uniform brand communication across all consumer touchpoints.
• Manage annual marketing budgets, ensuring ROI and efficient utilization.
• Develop scalable reporting systems with clear, measurable KPIs.
• Translate consumer insights into actionable commercial opportunities.
• Lead and mentor a high-performing marketing team and coordinate with agency partners.

Qualifications & Experience

• Minimum of 8 years experience in FMCG or Food & Beverage sectors.
• Demonstrated proven success in launching and scaling consumer brands.
• Comprehensive knowledge of quick commerce, modern retail, digital commerce, and omnichannel marketing techniques.
• Strong commercial acumen including managing marketing budgets and P&L.
• Excellent leadership capabilities, stakeholder management, and cross-functional collaboration skills.
• Ability to combine analytical thinking with creativity for effective commercial execution.

Preferred Additional Qualifications

• Experience working with international consumer brands.
• Hands-on involvement with platforms such as Blinkit, Instamart, Zepto, Amazon, or Flipkart.
• Previous experience in agency roles focused on brand or digital marketing.
• Management of influencer ecosystems and creator marketing campaigns.
• MBA or postgraduate qualification in Marketing or Business.