Paid Social Manager | Dermstore

About THG

THG is a worldwide ecommerce business focused on becoming the leading online name in beauty and sports nutrition. Its portfolio includes retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD and Cult Beauty, which together make up THG Beauty and THG Nutrition.

With teams spread across Manchester and New York, THG brings together more than 2,500 people who collaborate, set a strong example and aim big. The company encourages people to grow quickly and reach further.

About THG Beauty

THG Beauty believes beauty should be inclusive and accessible to everyone. Through its owned brands and major retail platforms, it serves customers globally and supports the ongoing shift toward online beauty shopping.

The beauty division combines owned labels such as ESPA, Ameliorate and Christophe Robin with a marketplace of more than 1,300 third-party beauty brands across LOOKFANTASTIC, Cult Beauty and Dermstore. This gives THG Beauty a unique position as a retailer, brand owner, and product developer/manufacturer, making it a strong digital partner in the beauty sector.

Role Overview

Dermstore is looking for an experienced Paid Social Manager to own its paid social function. The role sits within the Performance Marketing team and reports to the Director, Paid Media. The main focus is to shape strategy for how Dermstore uses paid social to build brand awareness, improve consideration, and prioritize acquisition of new customers.

This position is responsible for planning, building, launching and improving social campaigns that balance revenue goals with growth targets. The manager will work across channels such as Meta, TikTok, Pinterest and Snapchat, using customer behavior and market trends to continuously refine the go-to-market approach. Success in this role depends on strong channel expertise, relationships with media partners, and the ability to influence cross-functional stakeholders. Close coordination with internal teams, external partners and creative collaborators will be essential.

Responsibilities

• Define the overall paid social direction and yearly strategy, from campaign briefs through execution and optimization oversight.
• Manage paid social campaigns on a day-to-day basis, including learning agendas, measurement planning, analysis and reporting.
• Review social performance data to assess results, improve tactics and strengthen audience engagement.
• Run full-funnel paid social programs while balancing multiple priorities and deadlines.
• Apply established account management standards and continuously raise campaign quality and best practices.
• Track emerging formats, platforms and ad technologies to improve campaign effectiveness.
• Spot opportunities to grow commerce and brand engagement by responding to customer and cultural shifts, especially among younger and more diverse audiences.
• Work closely with Creative and Influencer teams to deliver strong campaign concepts and content.
• Partner with cross-functional teams to improve processes and efficiency, while mentoring junior paid social team members.
• Act as the internal expert on paid social best practices and new industry trends.

Requirements

• At least 5 years of paid social experience, either agency-side or brand-side, within ecommerce.
• Ability to work independently, make sound decisions and operate as a trusted subject matter expert.
• Strong command of paid social platforms and tools, especially Meta, TikTok, Snapchat and Pinterest; Reddit experience is a plus.
• Excellent verbal and written communication skills with the ability to present insights and recommendations clearly.
• Strong attention to detail.
• Comfortable analyzing data and drawing meaningful conclusions from performance metrics.
• Positive, proactive and solution-oriented mindset.
• Ability to handle competing priorities and organize work effectively.

Perks and Benefits

• Annual salary of $110,000 to $120,000.
• Hybrid work setup with 3 days in the office and 2 days working from home.
• Office located at 115 Broadway, New York, NY.
• Medical, dental and vision coverage.
• 401(k) matching up to 5%.
• Generous paid time off.
• Short-term and long-term disability coverage.
• Summer Fridays.
• Employee discounts on THG brands.
• Additional employee benefits may be available.

Additional Information

THG is a Disability Confident Committed employer and will consider reasonable adjustments during the interview process for candidates who need them.

The company is committed to building a diverse and inclusive workplace and welcomes applicants from all backgrounds.

Due to the high number of applications, review times may vary. THG aims to respond within 14 days. Applicants with questions about this or other roles can contact the Talent team.