Social Media and Community Manager

About Our Brand

We are a luxury skincare company focused on delivering targeted solutions that address skin aging and support complexion and skin microbiome revitalization. Our products are directly sold through our website, Amazon, and specialty retailers globally.

Role Overview

We are seeking a Social & Community Manager to join our Marketing team. This individual will be the brand's social media voice, responsible for creating engaging content and fostering strong community relationships. The position suits someone passionate about social media, thrives in dynamic settings, and enjoys connecting with consumers in the beauty and lifestyle sector.

Industry Background Preferred

Applicants with experience in beauty, skincare, cosmetics, luxury, lifestyle, consumer products, or influencer management are especially welcome.

Responsibilities

• Develop and adapt content promptly to reflect emerging social media trends.
• Manage creator relationships, building a curated community including professionals like dermatologists and aestheticians.
• Create and post engaging, brand-aligned content on platforms such as Instagram, TikTok, and Facebook, crafting captivating captions and copy to boost interaction.
• Plan content calendars covering 30–60 days tied to product launches, seasonal skincare themes, holidays, and cultural events.
• Utilize tools like Later, Sprout Social, or similar for scheduling and content management and collaborate with cross-functional teams to align social endeavors with broader campaigns.
• Produce and edit short video content tailored for Reels, TikTok, and Stories using basic video editing tools.
• Monitor social media metrics regularly to assess and optimize engagement and reach.
• Engage proactively with the community on posts, comments, and mentions, working alongside customer care as needed.
• Participate in trending discussions around skincare and wellness to organically incorporate the brand's voice.
• Research ongoing social media trends, audience behaviors, and platform algorithm updates.
• Drive and refine the Affiliate Program including recruiting, negotiating commissions, overseeing performance goals, and generating reports.

Required Qualifications

• 3 to 5 years of relevant social media and community management experience, preferably in beauty or luxury lifestyle brands.
• Bachelor's degree is preferred.
• Excellent written and verbal communication skills with a warm, authentic tone.
• Ability to multitask and work independently across various social channels.
• Strong relationship-building skills and enthusiasm for engaging with people.
• Experience working in fast-paced startup environments.
• Proficient understanding of social media platforms, community management, and analytics tools beyond native platform reports.
• Comfortable with content creation skills, including photography, graphic design, video, and editorial work.
• Basic proficiency in editing short-form social media content using tools like CapCut or Adobe Premiere.
• Passionate about beauty and skincare with eagerness to continue learning.
• Fluent in English, both written and spoken.

Preferred Expertise

• Knowledge of beauty and skincare market trends.
• Experience in consumer brand storytelling and launching products.
• Familiarity with luxury or premium consumer brands.

Success Metrics

• Steady growth in community size and engagement across all social platforms.
• Positive social sentiment and strong brand image.
• Improved engagement metrics of posted content over time.
• Strengthened relationships between the brand and loyal consumers.
• Efficient resolution of community concerns collaborating with Customer Service.

Tools & Technologies

• Social media management platforms such as Meta Business Suite, TikTok Creator, and YouTube Studio.
• Content calendar and scheduling applications including Later, Sprout Social, or equivalents.
• Analytics tools such as Google Analytics and platform-specific analytics.
• Design and video editing software familiarity, including Canva, CapCut, and Adobe Premiere.

Compensation & Benefits

• Annual base salary ranging between 65000 and 90000 USD, adjusted for experience.
• Eligibility for an annual performance bonus.
• Employer-sponsored health, dental, and vision insurance.
• Quarterly free product allowance.
• Paid vacation days.