Paid Social Lead

About the role

Equiti is a global fintech company offering multi-asset products and services, including liquidity solutions, proprietary technology hubs, and online trading platforms. The business supports clients across Europe, the Middle East, and Africa with brokerage access for individual, professional, and institutional users. Its mission is to broaden access to financial opportunity through education and easy-to-use digital trading products.

The marketing team is hiring a detail-focused Paid Social Lead for a fully remote position. This role is open to candidates anywhere in the world. If you are based in Dubai, the position may be offered as a full-time on-site arrangement instead.

What you will do

• Design, launch, and improve paid social campaigns across Meta, TikTok, Reddit, and X using the native tools in each platform.
• Build and manage full-funnel campaigns covering prospecting, retargeting, and conversion objectives, with a focus on KPIs such as CPL, CPA, ROAS, and LTV.
• Use automation and AI-based campaign tools such as Meta Advantage+ and TikTok Smart+ to expand performance efficiently.
• Track results continuously and make data-led adjustments to audiences, creatives, bids, and placements.
• Control pacing, budgets, and budget distribution to keep delivery efficient and maximise return.
• Maintain robust tracking setups, including Meta Conversions API, to support accurate attribution in a privacy-conscious environment.
• Investigate signal-loss issues caused by iOS and privacy changes, and strengthen measurement through server-side tracking and first-party data integration.
• Review campaign results using platform reporting and analytics tools such as Google Analytics, then turn findings into optimisation actions.
• Prepare regular performance reports with clear insights, learnings, and practical recommendations.
• Run A/B tests on creative, audience, and bidding approaches to improve results over time.
• Apply audience tactics such as lookalikes, retargeting, and signal-based targeting to improve acquisition efficiency.
• Keep creatives aligned with platform best practices and stay informed on ad format updates, algorithm shifts, and market trends.
• Partner with Paid Search, Analytics, Creative, and wider acquisition teams to deliver joined-up campaign strategies.
• Support planning, audits, and performance reviews across the broader paid digital acquisition function.
• Maintain strong QA standards for campaign setup, tracking, and reporting.
• Assist with reconciliation and finance-related processes.

What you need

• At least 4 years of practical paid social experience gained in an agency, in-house, or ad-tech environment.
• Strong working knowledge of Meta Ads Manager, with additional experience across TikTok Ads Manager, Reddit Ads, and X Ads preferred.
• Hands-on experience with Meta CAPI or other server-side / event-based tracking solutions.
• Solid understanding of tracking, attribution, Pixels, Events APIs, and first-party data strategies.
• Proven ability to optimise campaigns against performance metrics such as CPL, CPA, ROAS, and conversion volume.
• Experience producing reports that convert raw performance data into clear stakeholder insights.
• Familiarity with analytics and attribution tools, including Google Analytics.
• Exposure to regulated sectors such as financial services, insurance, or fintech is a strong advantage.
• Good knowledge of full-funnel paid social planning, including segmentation, retargeting, and creative testing.
• Advanced attention to detail plus strong Excel and data analysis skills.
• Comfort working in a fast-moving environment with shifting priorities.

Additional information

This role is fully remote and open globally. Candidates located in Dubai may be considered for a full-time on-site employment arrangement.

The company operates in fintech and online trading, with a strong focus on accessible financial education and global reach.

The listing does not specify salary, number of vacancies, start date, duration, or application deadline.