Social Media Copywriter

About Equiti

Equiti Group is a fintech company offering multi-asset financial products, including liquidity solutions, in-house technology capabilities, and online trading platforms. With more than 400 specialists across 9 languages, the company serves individual, professional, and institutional brokerage clients across Europe, the Middle East, and Africa.

Equiti’s mission is to make financial opportunity more accessible through education, technology, and easy-to-use online trading products. The team is expanding and is looking for people who enjoy working in a fast-moving, innovative environment.

Role overview

Equiti’s Marketing team is hiring a detail-focused Social Media Copywriter to join a fully remote setup while working closely with the Dubai-based team. Candidates from anywhere in the world may apply for remote work; applicants based in Dubai may be considered for a full-time on-site arrangement instead.

This role is suited to a strong storyteller who can produce YouTube video scripts, social captions, and Reddit content that encourages engagement and is also structured in a way that helps Equiti appear in AI-generated answers from tools such as ChatGPT, Perplexity, Google AI Overviews, and Gemini.

The position reports to the Social Content Manager and involves regular collaboration with video editors, social media managers, content creators, designers, animators, the Head of Brand, the Chief Marketing Officer, and other stakeholders around the world.

Key responsibilities

You will create story-led scripts for YouTube videos that are designed to hold attention and improve the chances of being cited by AI answer engines.

You will help build and expand Equiti Group’s Reddit presence by writing authentic posts and comments that encourage conversation, strengthen credibility, and position the brand as a source that AI tools may reference.

You will write engaging captions and short-form scripts for platforms such as Instagram, TikTok, X, and LinkedIn, combining strong storytelling with SEO and Generative Engine Optimization (GEO) practices to support both social engagement and AI visibility.

You will research trending topics, audience discussions, competitor content, relevant subreddits, and Reddit threads to guide content ideas and understand what AI tools are surfacing.

You will make sure all content matches Equiti Group’s tone of voice and remains clear, accurate, and compliant.

You will work with designers, animators, and video producers to turn written ideas into visually strong content.

You will present concepts and final drafts to the Social Content Manager, Head of Brand, project stakeholders, and the CMO.

You will manage several content projects at once, from initial ideas through to final delivery.

Skills and competencies

The ideal candidate brings strong creative writing and storytelling ability across YouTube scripts, social media captions, and Reddit posts.

You should have experience driving growth on YouTube or similar video platforms such as TikTok and Snapchat through data-informed methods.

You need a solid understanding of financial content strategy, video scripting, caption writing, and how content can achieve both audience engagement and AI citations.

You should understand SEO and GEO principles and how they apply to video, social, and community-led content.

You should be able to write scripts that support performance marketing goals for paid YouTube advertising.

Collaboration with designers, video editors, and marketing teams is an important part of the role.

Self-motivation, initiative, and strong ownership of ideas and execution are important for success.

Attention to detail and consistency across platforms are essential.

You must also have strong written and verbal communication skills, including the ability to pitch ideas and explain creative choices clearly.

The role requires flexibility, deadline management, and comfort working in a fast-paced environment.

Experience requirements

This role calls for at least 4 years of experience writing YouTube scripts, social media captions, or branded content across video, social, and community channels.

You should also have 2 or more years of experience moderating Reddit and/or growing corporate Reddit discussions.

Experience in multinational organisations, with the ability to adapt messaging for global audiences, is required.

Familiarity with AI search optimisation (GEO) and/or building a trustworthy brand presence on Reddit is considered a strong advantage.

Prior work aligning scripts with marketing goals such as brand awareness and lead generation is preferred.

A portfolio that demonstrates video scripts, social captions, and community or brand storytelling work is expected.

Comfort using analytics and performance tracking, including engagement metrics and preferably AI or search visibility data, is also important.

Additional information

Equiti is an equal opportunity employer.

The company describes itself as a group of seven regulated financial services businesses licensed in their respective jurisdictions, alongside its technology and marketing hubs.

Equiti operates across Africa, Europe, and the Middle East.

The company highlights career development, professional growth, and opportunities for broad life and work experience as part of its culture.