Omnichannel Marketing Director

About the Role

We are looking for a strategic leader to serve as the Omnichannel Marketing Director responsible for designing and implementing engagement plans for our pharmaceutical and healthcare portfolio. You will leverage over a decade of expertise in brand, digital, CRM, omnichannel, or engagement strategies, preferably with significant pharmaceutical marketing experience either on the client or agency side.

Your role will involve translating business objectives, audience insights, and brand directives into cohesive, multi-channel engagement strategies that effectively guide stakeholders from awareness through to meaningful action. This will encompass a variety of channels including paid media, CRM platforms, websites, email, SMS, field-triggered messaging, print, and experiential events.

Key Responsibilities

• Develop omnichannel strategies that align business goals with audience needs, customer journey stages, channel functions, and measurable results.
• Convert strategies for brands, patients, healthcare professionals, acquisition, and adherence into detailed, implementable plans.
• Orchestrate integrated customer journeys across digital, CRM, media, field teams, print materials, and live or virtual experiences.
• Ensure strategic objectives are maintained throughout creative development, content management, measurement, optimization, and Medical, Legal & Regulatory (MLR) compliance.
• Evaluate client requirements, define project scopes, and craft omnichannel program and campaign strategies.
• Design plans detailing audiences, goals, KPIs, channel roles, content needs, and success metrics.
• Map patient, caregiver, and healthcare professional journeys to uncover critical moments, challenges, triggers, and engagement opportunities.
• Collaborate closely with cross-functional teams including creative, strategy, media, analytics, technology, and clients to deliver unified customer experiences.
• Leverage research, data, and audience insights to inform recommendations and continuously improve program effectiveness.
• Lead strategic workshops to align stakeholders, extract insights, and facilitate actionable decision-making.
• Present polished, compelling presentations that clearly communicate strategy, journey maps, and rationale behind proposed recommendations.
• Stay abreast of the latest trends and best practices in omnichannel marketing, CRM, media, measurement, and digital engagement in the pharma sector.

Candidate Requirements

• Minimum 10 years of experience in brand, omnichannel, digital, CRM, engagement, or marketing strategy roles with substantive experience in pharma, biotechnology, or healthcare fields.
• Strong familiarity with the U.S. pharmaceutical market, including engagement strategies targeted at patients, caregivers, and healthcare professionals.
• Proven ability to design seamless omnichannel customer journeys encompassing awareness, acquisition, conversion, adherence, nurturing, and ongoing engagement.
• Hands-on experience across multiple channels such as email, SMS, websites, CRM systems, paid advertising, SEM, social media, direct mail, print, field-triggered communications, and live or virtual events.
• Data-driven mindset capable of setting KPIs, linking strategies to outcomes, and optimizing programs using insights and analytics.
• Excellent relationship-building and communication skills to confidently lead strategic discussions and workshops with clients and internal teams.
• Collaborative work ethic with the ability to partner effectively across diverse teams including client services, creative, media, analytics, technology, and production.
• Adaptable and solution-oriented approach able to navigate ambiguous situations and evolving requirements.

Employee Benefits

• Comprehensive Medical, Dental, and Vision insurance coverage.
• Health Savings Account featuring employer contributions.
• 401(k) retirement plan with company matching.
• Profit-sharing bonus scheme.
• Life insurance protection.
• Paid time off and recognized holidays.
• Family leave provisions.
• Short-term and long-term disability insurance.
• Tuition reimbursement to support continued learning.
• Wellness benefits including discounted membership to Lifetime Fitness.
• Access to a well-stocked onsite café.