NYC Account Director

About the Role

Darlington Social is seeking a visionary NYC Account Director to spearhead social media strategies and content production for our clients on Instagram and TikTok. This role requires a marketer who is both creative and culturally aware, skilled at intertwining storytelling, strategic planning, and data analysis to elevate client presence and engagement.

Key Responsibilities

• Develop and drive social media strategies tailored to Darlington clients to foster content creation and audience expansion.
• Manage comprehensive content execution, including planning, capturing photo and video on-location, crafting copy, publishing content, and overseeing community engagement.
• Be the central point of contact for clients, maintaining daily communication and leadership among talents, management teams, brand collaborators, agents, and internal departments.
• Lead the conceptualization and implementation of social campaigns, brand collaborations, launches, press tours, and real-time engagement initiatives.
• Analyze social media metrics and transform insights into practical strategies to optimize performance.

Qualifications

• Minimum of seven years’ experience in social media, content creation, or talent management fields.
• Excellent client relationship skills with proven ability to manage interactions with talent, their representatives, and brand partners.
• Demonstrated track record in growing and overseeing Instagram and TikTok communities effectively.
• Strong creative talents focusing on storytelling and expertise in platform-specific content capture and editing.
• Adaptable to fast-paced environments and competent in juggling diverse client demands simultaneously.
• Previous agency experience is mandatory.