National Shopper Marketing Manager

Role Overview

This position focuses on developing and executing national shopper marketing strategies that align closely with brand goals and commercial priorities. It centers on understanding consumer behaviors to craft impactful activation campaigns tailored across various retail channels including grocery, mass merchandise, e-commerce, on-premise, and convenience outlets.

Key Responsibilities

• Create shopper marketing plans that resonate with the target audience and reinforce brand messaging.
• Analyze shopper insights and trends to build effective marketing activations.
• Collaborate extensively with Sales and Brand Marketing to synchronize shopper programs with overall product launches and campaigns.
• Customize shopper initiatives to support specific customer business strategies.
• Oversee budget allocation for shopper marketing activities ensuring efficient resource use.
• Assess campaign outcomes by monitoring ROI, sales influence, and performance metrics to optimize future efforts.
• Utilize shopper analytics, point-of-sale data, and market research to refine marketing approaches and influence shopper purchasing journeys.
• Generate detailed post-campaign reports for stakeholders to impart insights and lessons learned.

Required Skills and Experience

• A bachelor’s degree in Marketing, Business Administration, or a related discipline.
• Between 3 to 5 years of experience in shopper marketing, trade marketing, or brand marketing, preferably within consumer packaged goods or retail sectors.
• In-depth comprehension of diverse retail environments and shopper purchasing behavior across multiple channels.
• Proven history working alongside major national retailers and directly managing joint business plans.
• Strong capability in executing data-driven marketing initiatives with quantifiable impact.

Leadership Attributes

• Ability to foster an inclusive culture that values individual contributions and potential.
• High self-awareness and reflection skills to recognize personal strengths and areas for growth.
• Capacity to relate effectively to people, resolving challenges to boost team performance.
• Consistent delivery of results by motivating teams and instilling confidence.
• Analytical thinking with strategic yet practical problem-solving and creativity.
• Adaptability and enthusiasm for experimentation, learning from experience, and embracing change.

Additional Information

This is a replacement role with a hybrid working model located in Toronto, Ontario, Canada. The anticipated salary range for this position is between $110,000 and $120,000 annually, dependent on candidate experience.

Bacardi is committed to diversity and equality, providing a discrimination-free environment and promoting fair treatment and rewards for all employees. U.S. federal employment laws are respected for applicants from the United States.

Benefits

• Competitive compensation package.
• Generous holiday and paid time off policies including community volunteer days.
• Retirement and pension plans.
• Comprehensive health benefits encompassing medical, critical illness, and life insurance coverage.
• Access to employee assistance programs and inclusive family-friendly leave policies.
• Benefits may vary depending on employment type and location and may require employee contributions partially or fully subsidized.
• Incentive plans linked to employment role, region, and function.