Manager Sales - Rest of West Bengal

About the Role

This role is a direct search led by Bacardi to find a Manager Sales for the West Bengal region, headquartered in Kolkata. Applications from agencies will not be accepted, and no fees will be paid for unsolicited resumes.

Responsibilities

• Achieve key financial objectives including Net Sales Value (NSV), Gross Margin, overhead cost control, profitability, return on investment, and value share.
• Meet the Pictures of Success targets, ensuring surveys are completed while collaborating closely with customers and distributors to maintain high standards of execution excellence.
• Prepare and implement sales plans tailored to your specific territory, aligned with Commercial priorities and the Country Integrated Activity Plan (IAP).
• Establish long-lasting partnerships with customers and distributors, positioning yourself as the primary company contact within the state.
• Oversee, mentor, and provide feedback to frontline sales teams regarding individual performance, client relations, and monitoring of competitors' activities.
• Maintain consistent communication with customers to gather feedback for product and service improvements and resolve daily operational issues.
• Devise short and long-term sales strategies for the area based on consumer insights and market analysis while managing budgets and pricing strategies.
• Coordinate with Excise authorities as necessary.

Required Skills and Experience

• Proven leadership in sales roles managing multiple territories or states with responsibility for strategic revenue and profit growth decisions.
• Strong capabilities in managing all financial aspects, including budget control with P&L responsibility, and channel strategy development to optimize brand, packaging, and channel mix for NSV and volume growth.
• Exceptional commercial insight with a deep understanding of marketing functions, combined with adaptability to dynamic markets and the ability to swiftly seize market opportunities.
• Preferably experienced in the beverages, FMCG, or alcoholic beverage sectors, particularly within drinks and lifestyle categories.
• Competent in developing teams and fostering diversity in thought.
• Robust negotiation skills complemented by firsthand experience in field sales.

Personal Attributes

• Highly proactive, target-driven, and passionate about achieving results with a continuous improvement mindset.
• Customer-focused with strong interpersonal skills to build positive impressions and durable relationships with clients.
• Resilient under pressure with the ability to overcome obstacles calmly.
• Entrepreneurially minded, always exploring innovative approaches to enhance outcomes.

Leadership Competencies

• Creates an inclusive culture where individuality is valued, contributing to a strong sense of belonging.
• Self-aware and reflective, recognizing both personal strengths and limitations and their impact on others.
• Possesses excellent people skills for navigating challenging situations and maximizing team performance.
• Delivers consistent results in novel situations, inspiring confidence through presence and leadership.
• Displays mental agility by critically analyzing complex issues with strategic and creative problem-solving abilities.
• Embraces change with curiosity and a growth mindset, willing to experiment, learn, and adapt.

Company Commitment

Bacardi actively seeks a diverse workforce representing a wide array of backgrounds to enrich thought, agility, and capability within the organization globally. Discrimination of any kind based on protected identity traits is strictly prohibited. The company offers equal employment opportunities and promotes a fair, inclusive workplace.

Compensation and Benefits

• Competitive salary package reflecting performance-based pay.
• Generous paid time off including standard holidays and additional volunteer leave.
• Retirement and pension plans.
• Comprehensive health coverage including medical, critical illness, and life insurance.
• Employee support services and family-friendly leave policies.
• Additional benefits may depend on employment type, location, and are subject to change. Some may require employee contributions and incentives vary by region, market, function, or brand.