Job description

About Butternut Mountain Farm

Located amidst the Green Mountains of northern Vermont, Butternut Mountain Farm is a prominent name shaping the agricultural and food distribution sectors. As one of the largest maple syrup companies worldwide, it collaborates closely with maple sugarmakers to consolidate production and cater to large-scale markets beyond individual producers. Its clientele spans leading national retailers across various channels and food manufacturers from emerging brands to Fortune 500 CPG companies. The company prides itself on extraordinary customer service, high-quality products, and a deep dedication to the industry, sustaining 50 years of connecting maple from tree to table.

Job Overview

The National Sales Manager will develop and implement strategic plans, maintain and grow key relationships within the foodservice channel, and manage a portfolio of specialty customers. This role emphasizes both managing existing accounts and pursuing new business development to enhance the channel's growth. It offers significant ownership and growth potential, targeting mid-career sales professionals who thrive in a collaborative, competitive, and innovative sales environment.

Location Options

On-site at Morrisville, VT
Hybrid within a three-hour driving radius
Fully remote options in North Carolina, Pennsylvania, or Texas

Key Responsibilities

Oversee a variety of foodservice distributors, operators, specialty customers, and brokers, including broadline distribution, specialty and gift channels, and independent operators.
Identify and qualify new prospects in the foodservice and specialty sectors, aligning with the broader sales growth strategy.
Formulate annual strategies for assigned customers, including promotional plans, portfolio modifications, customer visits, and pricing adjustments.
Analyze pricing and profitability in compliance with company guidelines, implementing necessary price changes annually.
Maintain accurate sales forecasts, budgets, and manage customer pipeline using CRM systems.
Collaborate with Marketing and Product Development to launch private label or new branded products.
Utilize CRM, sales technology, and data analytics to prioritize opportunities and optimize sales efficiency.

Desired Attributes

Competitive yet collaborative team player driven to secure sales.
Strategic thinker with strong analytical and big-picture perspective.
A strong connection to Vermont and preferably some knowledge of the maple industry.
Curious, entrepreneurial, and initiative-taking with a passion for learning.
Committed to delivering exceptional customer service and partnership.
Effective listener skilled in asking insightful questions.
Highly organized with ability to juggle multiple accounts without compromising details.
Comfortable using data for pricing, assortment, and targeting decisions.
Adept at leveraging technology and sales tools for increased productivity and business growth.

Qualifications

Bachelor’s degree in business administration, marketing, or related discipline.
Between 5 and 10 years of experience in CPG sales, ideally as National Sales Manager or Key Account Manager within foodservice, distribution, or specialty channels.
Strong communication, negotiation, and presentation skills.
Ability to analyze market data and trends to inform strategic choices.
Proficient with CRM software, data analytics tools, Microsoft Office Suite, and enthusiastic about adopting new technologies.
Financial understanding related to revenue growth, pricing strategies, and profitability.
Willingness to travel approximately 10-15% for client meetings or trade shows.

Compensation and Benefits

Competitive annual salary ranging from 95,000 to 120,000 USD.
Comprehensive benefits including medical, dental, vision, life, disability coverage, holidays, and paid time off.
401K retirement plan with company contributions.
Clear opportunities for career advancement with autonomy over channel ownership.
Employee discounts on products and complimentary breakfast for on-site employees.

National Sales Manager - Foodservice & Specialty Food