National Sales Director - Allagash Brewing Company

Position Overview

We are seeking a National Sales Director to lead commercial efforts for Allagash Brewing, a respected independently owned craft brewery. This pivotal leadership role requires expertise in craft beer, beverage alcohol, or related consumer packaged goods. The successful candidate will drive growth by evolving the go-to-market strategy, aligning a dispersed sales team, and navigating a dynamic industry where conventional approaches no longer suffice.

Key Responsibilities

• Create and implement growth strategies focused on Allagash White, representing over 80% of the portfolio.
• Lead and support a high-performing remote sales team with clear direction and accountability.
• Assess brand health, portfolio structure, pricing strategies, channel prioritization, and distributor activities.
• Utilize market data, consumer insights, and field feedback to inform targeted commercial initiatives.
• Build and enhance relationships with distributors and key accounts, improving market-level execution.
• Collaborate cross-functionally with brewing, operations, finance, marketing, and executive teams to prioritize resources effectively.
• Advise on innovation, packaging, promotions, and making strategic decisions on portfolio adjustments.

Candidate Profile

• Minimum 10 years leading geographically dispersed teams, preferably in craft beer or related sectors.
• Proven success managing brands through complex market challenges.
• Comprehensive commercial leadership experience encompassing sales, marketing, distributor management, and field execution.
• Strong analytical skills to identify root causes and manage priorities in a complex environment.
• Executive presence with persuasive ability among owners, stakeholders, distributors, retailers, and team members.
• High emotional intelligence and communication skills, capable of motivating remote teams to achieve common goals.
• Willingness to relocate to Portland, Maine, or reside within commuting distance.

Ideal Attributes

• A commitment to the on-premise channel, historically accounting for roughly half of sales.
• A proactive leader who generates momentum without waiting for optimal conditions.
• A guardian of craft beer culture who respects heritage while driving seasonal relevance through adaptation.
• A business-savvy leader with experience managing P&L to enhance margins.
• An effective coach who maintains engagement and accountability within remote teams.

Additional Information

Allagash Brewing operates as an independent B Corp, with a strong emphasis on sustainability, community involvement, and quality employment experiences. Despite industry challenges, the brewery offers a compelling brand and an opportunity to grow with a streamlined portfolio. The role is critical to advancing the brand’s market position amid evolving trade conditions.