Mid / Senior Growth Manager - Mobile Apps

Job Overview

This position is fully remote and offers an annual salary ranging between $30,000 and $50,000 USD, dependent on experience and skill level. Candidates should possess proven expertise in mobile growth or demonstrate strong early-career potential. Expertise with Apple Search Ads and management of ASO across both Apple App Store and Google Play is essential. No formal degree is mandatory, though relevant academic qualifications are advantageous. The company values intelligence, motivation, creativity, analytical skills, strong work ethic, reliability, and the capacity to deliver measurable business results.

Role Description

This position involves hands-on management and complete ownership of mobile app growth initiatives. The role requires driving ideas forward independently, focusing squarely on performance and revenue outcomes rather than vanity metrics or low-quality traffic. The primary objective is to acquire genuine users who engage deeply with the application and successfully convert from free trials (3–7 days) into paying premium subscribers. Improvement efforts will span the entire growth funnel, from discovery and installs to onboarding, activation, conversion, retention, revenue, and profitability.

Company Background

Everis is a software group specialized in AI, founded by experienced entrepreneurs behind renowned SaaS and remote work businesses. The company acquires profitable software and mobile apps, enhancing their performance significantly and managing them sustainably. Their approach combines ambitious talent, stringent execution, and modern AI technology to ensure lasting commercial success.

Why This Role is Valuable

• Contribute to developing a unique fitness app category tailored to underserved markets.
• Observe direct effects of your work on subscriber numbers, recurring revenue, and profitability.
• Gain extensive experience across acquisition, conversion, monetization, and app-store optimization, rather than focusing on a narrow marketing niche.
• Potential career growth to leadership roles in Growth or broader app leadership based on performance.

Key Responsibilities

• Lead paid user acquisition campaigns, managing platforms such as Apple Search Ads, Meta, TikTok, and Google to acquire high-quality users profitably.
• Maintain full ownership of ASO including keyword research, metadata management, creative assets, competitor analysis, A/B testing, rankings, and conversion optimization for app stores.
• Enhance trial-to-paid subscription conversion rates by identifying and resolving drop-off points across the app store listing, onboarding, paywalls, free trial, and user lifecycle.
• Direct creative testing by developing and iterating ad concepts, copy, promotional content, and landing pages, scaling successful experiments.
• Monitor growth metrics comprehensively including acquisition costs, installs, trial initiations, conversions, return on ad spend, retention, lifetime value, subscription revenue, and profitability to inform budgeting decisions.
• Identify new avenues for growth through research into user behavior, competitors, search trends, feedback, creators, and communities, translating insights into actionable experiments.
• Collaborate cross-functionally with founders, product teams, design, engineering, creative, data analytics, platforms, creators, and agencies to execute growth strategies effectively.

Candidate Profile

• Either experienced with mobile or subscription product growth demonstrating past success, or an exceptionally fast-learning early-career marketer with excellent judgment and initiative.
• Strong self-starter with high agency; independently identifies and tackles challenges, moves projects forward, and takes ownership of results.
• Proven results-driven mindset with measurable achievements such as scaling acquisition, reducing cost per acquisition, improving conversion, increasing revenues, or successful self-directed projects.
• Hands-on experience managing Apple Search Ads and at least one other major paid acquisition platform like Meta, TikTok, or Google.
• Comprehensive knowledge and experience running ASO processes end-to-end on both Apple App Store and Google Play.
• Understanding of subscription funnel dynamics including acquisition cost, trial activation, retention, lifetime value, and profitability.
• Demonstrated analytical aptitude to translate performance data into tactical decisions around budgeting, creative content, and funnel optimization.
• Strong creative instincts paired with excellent written communication and copywriting skills.
• Detail-oriented, organized, and capable of independently managing research, execution, and performance reporting.
• Familiarity or strong willingness to leverage AI tools for research, creative workflows, and data analysis.
• Professional English language fluency is required.

Benefits and Work Environment

• Fully remote position allowing flexible work location for optimal productivity.
• Flexible working hours without fixed 9-to-5 constraints, with necessary collaboration windows.
• Unlimited paid leave policy based on responsibility coverage and communication.
• Competitive salary between $30,000 and $50,000 annually, aligned with skill and impact.
• Direct interaction with company founders offering insight and involvement in strategic decisions.
• Empowered to experiment, make decisions, and innovate growth processes with significant autonomy.
• Advancement opportunities tethered strictly to contribution and results rather than traditional criteria.
• Access to modern marketing, analytics, and AI tools to enhance productivity and growth scalability.
• Collaborative team culture emphasizing speed, results, and entrepreneurial spirit.

Challenges and Expectations

• The initial month will be demanding with rapid immersion into audience and funnel understanding, alongside initiating rigorous testing protocols.
• Accountability centers on delivering quantifiable commercial milestones rather than mere activity metrics.
• The role may be unsuitable for those needing extensive supervision, high structure, or slow workflows.
• Success requires resilience through frequent experimental failures and continuous learning without losing momentum.
• A balanced approach between fast innovation, creativity, and meticulous health-oriented marketing is essential.

Recruitment Process

1. Submit application
2. Complete a written assessment
3. Participate in recorded video assessment
4. Undergo reasoning intelligence testing
5. Interview with hiring manager
6. Final executive interview