Mid / Senior Growth Manager (Mobile Apps)

Role Overview

This fully remote position offers an annual salary between $30,000 and $50,000, commensurate with experience and capabilities. Candidates must demonstrate either proven experience in mobile growth or strong early-career potential. A solid understanding and practical experience in Apple Search Ads and full ownership of App Store Optimization (ASO) across both the Apple App Store and Google Play are essential.

No formal degree is mandatory, although relevant educational qualifications are preferred. The hiring philosophy prioritizes intelligence, creativity, motivation, analytical skills, reliability, and a strong work ethic, with emphasis on delivering measurable growth outcomes. The role demands proactive hands-on involvement in driving mobile app growth, translating strategies into tangible commercial results without reliance on detailed directions.

About Everis

Everis is an AI-native software holding company founded by entrepreneurs behind Time Doctor. With vast experience in building successful SaaS products and remote work communities, Everis acquires profitable software and mobile app businesses to enhance and operate them long-term. They prioritize talented, disciplined execution combined with AI-driven product development for lasting commercial success.

Key Responsibilities

• Lead and optimize paid user acquisition campaigns on platforms including Apple Search Ads, Meta, TikTok, and Google to attract qualified users efficiently.
• Full ownership of ASO activities such as keyword research, metadata management, creative assets, competitive analysis, testing, and improving store rankings and conversion rates on both the Apple App Store and Google Play.
• Enhance the user conversion funnel from free trials to premium subscriptions by identifying and resolving drop-off points throughout onboarding, paywall interaction, and trial stages.
• Design, test, and scale creative advertising concepts, including ad copies, hooks, briefs, landing pages, and promotional materials.
• Manage growth metrics meticulously, tracking acquisition cost, installs, trial activations, retention, return on ad spend, lifetime value, subscription revenue, and profitability to inform budgetary allocation.
• Identify new growth opportunities through ongoing research into user behavior, competitors, search trends, customer feedback, and community engagement, turning insights into experimental growth initiatives.
• Collaborate across teams — including founders, product, design, engineering, creative, data analytics, platform partners, creators, and agencies — to implement growth strategies.

Candidate Profile

• Either established experience successfully growing subscription-based mobile apps or exceptional rapid-learning early-career marketers with strong judgment and independence.
• Highly proactive: capable of spotting opportunities or challenges, taking initiative, driving projects independently, and owning outcomes.
• Proven track record of measurable achievements such as scaled acquisition, decreased user acquisition costs, improved conversion rates, heightened subscription revenue, or self-directed marketing projects.
• Proficiency managing Apple Search Ads and at least one other major paid platform (Meta, TikTok, or Google).
• Experience managing end-to-end ASO processes on both Apple App Store and Google Play.
• Understanding subscription economics including the interaction of acquisition cost, trial conversion, retention, lifetime value, and profitability.
• Strong analytical skills capable of making data-driven budget, creative, and funnel optimizations.
• Excellent creative instincts, writing skills, and copywriting capabilities.
• Well-organized, detail-oriented, independent, and able to collaborate to bring projects from research through execution and analysis.
• Familiarity with AI tools or a motivated approach to incorporate AI into research, creativity, analysis, and workflow improvement.
• Professional-level English communication skills.

Benefits and Culture

• Fully remote work from any location, with flexible hours tailored to individual productivity and collaboration needs.
• Unlimited paid leave policy, balanced with responsibility and communication to ensure continued project progress.
• Competitive salary range reflecting ability and impact.
• Direct engagement with experienced technology founders, providing mentorship and insight into business decisions.
• Real ownership of growth initiatives, freedom to test and decide on innovative approaches.
• Advancement opportunities based solely on contribution and results, independent of degree, age, or traditional career paths.
• Access to cutting-edge marketing, analytics, and AI tools for efficient, high-quality work.
• Collaborative environment with entrepreneurial colleagues focused on rapid action and impactful outcomes.

Challenges to Anticipate

• Initial period of adaptation will be demanding, requiring rapid familiarization with audience and channel dynamics to launch disciplined tests.
• Accountability for real, measurable business impacts rather than just activity or campaign launches.
• Role requires self-direction and fast-paced work — not suited for individuals needing extensive structure or slow processes.
• Learning from failed growth experiments is essential without loss of momentum.
• Balancing creativity and speed with rigorous measurement and responsible marketing in the health and fitness domain.

Recruitment Steps

• Submit application
• Complete written assessment
• Record video assessment
• Undergo reasoning intelligence test
• Interview with hiring manager
• Executive interview

We look forward to partnering with individuals ready to make a significant impact and help build a prominent, lasting company in mobile app growth.