Senior Product Marketing Manager

Company Overview

Founded in 2014, Outreach offers a comprehensive agentic AI platform designed to enhance revenue teams' effectiveness. Its platform integrates agentic AI, conversation intelligence, and assistive AI to streamline numerous revenue-related processes, including prospecting, deal acceleration, retention, and forecasting. Leading enterprises such as Databricks, SAP, Siemens, and Verizon leverage Outreach to boost their revenue operations.

Team and Culture

The product marketing team at Outreach plays a vital role beyond traditional support by directly influencing how thousands of revenue teams engage with the platform daily. The team collaborates closely with Product, Marketing, Sales, and Customer Experience divisions, maintaining a curiosity-driven, teamwork-oriented environment focused on continuous improvement.

Role Summary

The Senior Product Marketing Manager will spearhead messaging, positioning, and go-to-market strategies for new product launches and AI advancements. Acting as a domain expert, this role crafts compelling value propositions aligned with customer needs and empowers internal teams such as Marketing, Sales, Partners, and Customer Success with the tools required for market success. The focus is on transforming complex technology into clear narratives that drive sales pipeline and revenue growth.

Key Responsibilities

• Conduct ongoing market and customer research to understand buyer needs and develop clear, differentiated messaging for target audiences.
• Serve as the subject matter expert on customer pain points and product insights.
• Own essential collateral including messaging frameworks, FAQs, and product demos to enable sales effectiveness.
• Plan and execute go-to-market strategies for product and feature releases, collaborating cross-functionally with Engineering, Marketing, Finance, Sales, and Customer Success teams.
• Facilitate cross-departmental partnerships to align messaging and develop impactful solution assets.
• Lead cross-functional teams to achieve measurable business outcomes and contribute to company growth.
• Utilize data-driven insights to inform strategic plans, support swift decision-making, and deliver meaningful results.

Qualifications

• 5 to 7+ years of experience in product marketing within the technology sector.
• Strong communication, writing, and presentation capabilities.
• Proven expertise in defining and driving go-to-market strategies across marketing, sales, partner, and customer teams.
• History of creating messaging frameworks and positioning that resonate with buyers on both individual and platform levels.
• Ability to craft clear and persuasive customer-facing messaging and materials.
• Experience applying AI tools to enhance content creation and streamline workflows.
• Deep knowledge of B2B SaaS, particularly the revenue orchestration domain, including competitor and AI advancements.
• Demonstrated aptitude for rapid, data-informed decision-making to meet business goals.
• Bachelor's degree is required.

Personal Attributes

• Highly enthusiastic with keen attention to detail, creativity, open-mindedness, perseverance, and collaborative spirit.
• Excellent organizational skills, capable of prioritizing multiple projects in a fast-paced setting to consistently meet deadlines.
• Self-driven with ownership mentality to see projects through completion.

Benefits and Culture

• Flexible vacation policies to support work-life balance.
• 401(k) retirement saving plans.
• Comprehensive medical, dental, and vision insurance coverage for employees and dependents.
• Parental leave programs offering paid night nurse options and phased return-to-work plans.
• Coverage for infertility and assisted reproductive services.
• Employee referral incentives to foster team growth.
• Office amenities including snacks and beverages, along with social events.
• Diversity and inclusion initiatives supporting multiple employee resource groups such as Women's Network, Latinx Community, Black Connection, AAPI Community, LGBTQIA+, Gender+, Disability, and Veterans/Military groups.

Equal Opportunity and Inclusion

The company is committed to equal employment opportunity and encourages candidates from diverse backgrounds to apply, including those from historically marginalized groups. The hiring process may incorporate AI tools to support evaluation without replacing human judgment. Final hiring decisions rest solely with human recruiters.

Compensation

The annual base salary range for this position is between $130,000 and $155,000. Additional compensation may include incentive bonuses, restricted stock units, and benefits. Salary is determined by skills, qualifications, location, and experience through a comprehensive evaluation during recruitment.