Group Head of Digital Marketing

Role Overview

Rendeavour is in search of an accomplished Group Head of Digital Marketing to elevate its digital marketing leadership, enhance capabilities, and optimize performance measurement frameworks. This senior leadership position demands a combination of strategic foresight, managerial expertise, and hands-on operational oversight. The role centers on innovation and leveraging artificial intelligence to stimulate growth across various markets.

Key Responsibilities

• Develop and own the comprehensive global digital marketing strategy, spanning web platforms, paid media, social networks, SEO, and email marketing.
• Convert overarching business objectives into precise digital goals and detailed campaign briefs.
• Discover new growth avenues, experiment with novel tactics, and champion innovative digital solutions.
• Ensure the global strategy is consistently aligned with local market priorities and brand identity.
• Lead daily interactions with the external digital agency, managing campaign scopes, defining KPIs such as cost per lead (CPL), click-through rate (CTR), customer acquisition cost (CAC), and funnel drop-offs.
• Supervise performance evaluations and maintain feedback cycles with the agency teams.
• Approve campaign strategies, media plans, creative outputs, and optimization efforts while upholding brand standards.
• Maintain strong partnerships with digital vendors, including CRM, analytics, and content management systems.
• Govern multi-country campaign rollouts across paid search, display advertising, social platforms, and email marketing ensuring localization without compromising brand uniformity.
• Coordinate regional marketing teams for adapting messages and creatives to suit local markets.
• Lead structured A/B testing and apply insights for continuous campaign improvements.
• Serve as the liaison between corporate marketing, local teams, and external agencies, facilitating strategy alignment and knowledge sharing.
• Conduct quarterly training and capability-building workshops for country marketing teams.
• Develop, monitor, and report on key digital performance indicators such as traffic, engagement, conversion rates, CPL, and ROI through centralized reporting dashboards.
• Ensure seamless integration of marketing data with Salesforce CRM to provide comprehensive funnel visibility.
• Explore and implement AI-driven marketing technologies for content creation, audience segmentation, and campaign management.
• Collaborate alongside internal technical and data teams to guarantee data accuracy and effective campaign tracking.

Qualifications and Experience

• Bachelor's degree in Marketing, Digital Media, or a closely related discipline.
• A minimum of six years of experience in digital marketing, with at least two years spent managing or partnering directly with digital marketing agencies.
• Demonstrated success in driving performance across paid media, SEO, CRM platforms, and analytics.
• Proficiency in managing campaigns across multiple countries, adept at tailoring global strategies to regional dynamics.
• Strong project management capabilities and effective stakeholder engagement skills.
• Analytical expertise with hands-on experience using Google Analytics 4, Meta Ads Manager, Salesforce CRM, and marketing automation software.
• Experience in real estate, infrastructure, or B2B marketing is advantageous but not mandatory.
• Familiarity with AI-based marketing tools is a beneficial asset.
• Fluency in English is required; additional language skills such as French are considered a plus.