Analyst/Senior Analyst, B2B Digital Marketing

About Agoda

Agoda was established in 2005 by two passionate entrepreneurs aiming to simplify global travel. Now part of Booking Holdings, Agoda employs over 7,000 people from 90 countries, connecting customers worldwide with an expansive selection of hotels, flights, and experiences.

Team Overview

The B2B Digital Marketing team functions within Agoda's B2B Marketing department, focusing on scalable marketing campaigns across B2B2C channels. They collaborate with Commercial, Product, Data, and regional Marketing divisions to optimize campaign execution, analyze performance, and deliver actionable insights to partners.

Role Mission

The team balances operational excellence with impactful growth by developing repeatable frameworks that support multiple partners while customizing insights based on partner-specific context and outcomes.

Key Responsibilities

• Design and enhance marketing experiments, adjusting advertising campaigns and bidding strategies across platforms like Google, Bing, Tripadvisor, and Trivago.
• Analyze complex data from experiments to build predictive models using data science techniques, such as evaluating TV campaign impacts or price elasticity, and coordinate with product teams for implementation.
• Create dashboards to monitor campaign performance, derive business insights, and present findings and recommendations to stakeholders.

Required Qualifications and Skills

• Bachelor's degree or higher from a prestigious university in quantitative disciplines including computer science, mathematics, engineering, business, or science fields.
• Proficient verbal and written communication skills in English.
• Minimum of 2 years' experience working in data analysis roles, preferably with backgrounds in consulting, investment banking, private equity, strategy, or fast-growing global technology companies.
• Familiarity with data analytics tools and languages such as SAS, R, SPSS, Python, VBA, SQL; and visualization platforms like Tableau or Power BI.
• Ability to make swift and evidence-based decisions independent of instinct.
• Strong ownership mentality with a drive to influence results.
• Excellent organizational skills, high attention to detail, and comfortable working autonomously.

Preferred Attributes

• Previous experience in digital marketing or e-commerce environments.
• Knowledge of A/B testing and related performance metrics.
• Effective presentation and negotiation capabilities.
• Skills that support team collaboration and cultivate strong team spirit.

Additional Information

Agoda promotes an inclusive and diverse workplace, emphasizing merit-based hiring without bias against gender, age, race, or other legally protected categories. The company retains applications for future vacancies and respects privacy in accordance with its policy. Agoda does not acknowledge unsolicited agency candidates and reserves the right to recruit such candidates directly without fees.