mCommerce Marketing Manager, Apps Go-To-Market, Google Play

Job Overview

Join the Google team in Bengaluru as an mCommerce Marketing Manager leading marketing strategies for apps on Google Play. This role involves spearheading product marketing activities from inception to launch, collaborating across diverse internal teams to drive growth and user engagement for mCommerce features.

Key Responsibilities

• Develop comprehensive product marketing strategies and execute scalable marketing campaigns to introduce mCommerce functionalities.
• Collaborate in creating promotional lifecycle strategies including merchandising and Customer Relationship Management (CRM), managing promotional schedules and coordinating cross-team offer negotiations.
• Lead strategic offer programming by working with partner marketing and cross-functional groups, crafting key value proposition content for partners like telecommunications companies and Original Equipment Manufacturers (OEMs).
• Analyze user data and market trends to derive actionable insights, design and implement experimentation processes to refine products, and contribute to business requirements documentation.
• Manage all internal procedures ensuring smooth campaign launches including obtaining legal, regulatory, and financial approvals, overseeing vendor responsibilities, and ensuring quality assurance.

Minimum Qualifications

• Bachelor’s degree or equivalent practical experience.
• Minimum 6 years’ experience in marketing roles across growth, product marketing, brand marketing, or social marketing.
• Demonstrated ability to manage projects spanning multiple teams or functions.

Preferred Qualifications

• MBA or similar advanced degree or equivalent experience.
• Proven experience in executing marketing campaigns focused on mCommerce or digital retail sectors.
• Up-to-date with the latest trends in application ecosystems and platform dynamics.
• Strong skills in using data analysis and experimentation to optimize Go-to-Market approaches and deliver measurable outcomes.
• Experience navigating complex matrix organizations and managing multifaceted internal approval workflows.

Equal Opportunity

Google is an equal opportunity employer committed to fostering an inclusive environment and welcomes applicants regardless of race, color, ancestry, religion, gender, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Applicants requiring accommodations during the recruitment process are encouraged to contact Google.