Marketing Strategist – Real Estate
Lucknow, Uttar Pradesh, India · Full Time
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- Experience
- 4–8 yrs
- Salary
- INR 50,000 – INR 150,000 / month
- Openings
- 1
- Posted
- 3 weeks ago
- Work mode
- In office
- Education
- MBA/PGDM
- Eligibility
- Any graduate with an MBA/PGDM in Marketing or an equivalent qualification and 4–8 years of relevant experience may apply. Real estate industry experience will be considered a plus.
- Resume
- Required to apply
Where you'll work
Job description
Role Overview
A K Constructions is hiring a Marketing Strategist for its real estate business in Lucknow. The position is based at Transport Nagar, Lucknow, and focuses on building and running integrated marketing initiatives that support project launches, lead generation, branding, and sales growth.
Work Schedule
The role follows a six-day workweek from Monday to Saturday, with Sunday as the weekly off. Working hours are 10:30 AM to 7:00 PM.
What You Will Do
- Design and roll out end-to-end marketing plans for real estate projects across online and offline channels.
- Run paid digital campaigns on Google Ads, YouTube Ads, Meta platforms, and LinkedIn Ads.
- Build campaign plans for launches, customer acquisition, brand building, and sales-focused promotions.
- Handle offline promotions such as hoardings, print advertising, events, activations, exhibitions, brochures, and local branding.
- Maintain marketing calendars, manage budgets, oversee media planning, and ensure smooth campaign execution.
- Work closely with creative teams, sales teams, and external agencies to deliver campaigns on time.
- Monitor campaign results, improve returns on spend, and prepare regular MIS and performance reports.
- Study market trends, competitors, and customer behavior to sharpen marketing outcomes.
- Develop fresh ideas for branding, promotions, and customer engagement.
Eligibility
Candidates with an MBA or PGDM in Marketing, or an equivalent qualification, may apply. A background of 4 to 8 years in digital marketing and brand strategy is preferred. Prior exposure to the real estate sector will be an advantage.
Skills Required
Strong working knowledge of Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads, Google Analytics, campaign planning, lead generation, media planning, budget management, market research, competitor analysis, and strategic communication is expected.
Additional Details
This opportunity is with JBBR Group, and the contact email shared for application is vishal.saini@jbbr.co.in.