Marketing Specialist

About Perfect Dish

Perfect Dish is a vibrant and expanding Saudi food and beverage group managing multiple distinct brands in Riyadh, including well-established dining concepts and a fresh brand set to debut this summer. We prioritize creating standout brands and are seeking a Marketing Specialist who can help us amplify our presence.

Role Overview

We are looking for a Marketing Specialist to spearhead marketing operations across various brand accounts. This role demands active involvement—immersing oneself in the brand ethos to nurture, defend, and expand their unique identities while concurrently developing effective campaigns.

Key Responsibilities

• Daily management of Instagram and TikTok accounts for multiple brands.
• Planning and implementing weekly content calendars tailored for each brand.
• Liaising with photographers, videographers, and freelance content creators as required.
• Executing comprehensive product launch campaigns from conception through to performance analysis.
• Providing support during the initial launch phase of a new brand.
• Enhancing and maintaining audience engagement and follower growth for existing brands.
• Administering paid advertising efforts on Meta and TikTok platforms.
• Collaborating with influencers and food bloggers to promote products.
• Tracking, analyzing, and reporting weekly performance metrics for each brand.
• Working closely with the Operations team regarding new product introductions and seasonal promotions.

Candidate Requirements

• 2 to 3 years of direct marketing experience within Saudi Arabia.
• Prior work experience in food and beverage, café, or lifestyle brand marketing is mandatory.
• Strong aesthetic judgment and visual sensitivity.
• Capacity to effectively manage multiple brands at once without compromising clarity.
• Proficiency with Instagram and TikTok platforms and related business tools.
• Basic skills in photography and video shooting.
• Familiarity with design and editing software like Canva and CapCut.
• Fluent in both Arabic and English languages.
• In-depth understanding of the Saudi food and beverage culture and audience preferences.
• Readiness to commence work within 15 days of hiring.