Marketing & Social Media Manager

About Hyatt Place Melbourne Essendon Fields

Hyatt Place Melbourne Essendon Fields is Australia's inaugural Hyatt Place hotel, strategically located in the bustling retail and commercial district of Essendon Fields. Situated just steps from Essendon Fields Airport, a 6-minute drive from Melbourne Airport, and 20 minutes from Melbourne's CBD, the hotel blends style, innovation, and round-the-clock conveniences to meet the needs of today's multitasking travelers. Guests enjoy thoughtfully designed rooms with separate zones for sleeping, working, and leisure, along with spacious social areas that seamlessly transition from business to relaxation.

Role Overview

We seek a dynamic and imaginative Marketing & Social Media Manager to energize our brand across digital, social, and onsite platforms. This hands-on role involves managing and expanding our social media presence, producing engaging content, and supporting marketing campaigns aimed at enhancing brand visibility, engagement, and revenue within our hospitality offerings.

Responsibilities

• Oversee social media channels by planning, scheduling, and publishing compelling content.
• Develop marketing materials including copywriting, photography, video, and coordinate design elements.
• Assist with delivery of marketing campaigns, promotions, and branding initiatives across diverse channels.
• Support digital marketing efforts by monitoring analytics and evaluating campaign performance.
• Manage marketing calendars, update the website, prepare email marketing (EDMs), and handle promotional content.
• Contribute to event planning and activations, including creating onsite content and executing marketing strategies.

Requirements

• Proven background in social media, digital marketing, or hospitality marketing.
• Strong content creation skills encompassing photography, reels, and short-form videos.
• Familiarity with marketing and graphic design software such as Canva and Adobe Creative Suite.
• Understanding of paid social advertising and campaign management principles.
• Excellent communication and organizational abilities.
• Capability to work independently while managing multiple brands.
• Passion for hospitality, food, and exceptional customer experiences.
• Flexible schedule to capture content during venue operations, events, and launches.

Employee Benefits

• Access to an Employee Assistance Program.
• Opportunities for professional growth and career advancement.
• A supportive and energetic work environment.
• Discounts on accommodations and dining at Hyatt hotels globally.
• Complimentary on-site parking and special discounts within the Essendon Fields precinct.

Additional Information

Hyatt promotes equal employment opportunities and considers all qualified applicants without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. Joining Hyatt means embracing a culture focused on empathy, integrity, respect, inclusion, experimentation, and wellbeing. Our associates enjoy a family-oriented atmosphere that fosters engagement and meaningful service experiences across over 1,350 properties worldwide.