Marketing and Social Media Coordinator

About Hyatt Place Melbourne Essendon Fields

Hyatt Place Melbourne Essendon Fields holds the distinction of being Australia's inaugural Hyatt Place hotel, conveniently located within the vibrant retail and commercial hub of Essendon Fields. With proximity mere steps from Essendon Fields Airport, a 6-minute drive to Melbourne Airport, and 20 minutes from Melbourne's Central Business District, the hotel blends sophistication, innovation, and 24/7 conveniences to deliver a seamless experience for today's busy travelers. The property features specially designed guest rooms with dedicated areas for sleeping, working, and leisure alongside social spaces that effortlessly transition from professional to relaxed atmospheres.

Position Overview

We are seeking a driven and imaginative Marketing and Social Media Coordinator to join our team and invigorate our brand's presence across digital platforms, social channels, and on-site activations. This dynamic role involves managing and expanding our social media channels by developing engaging content and contributing to marketing campaign initiatives that bolster brand recognition, customer interaction, and revenue growth throughout our hospitality services.

In close collaboration with the Director of Sales & Marketing and cross-functional teams, you will engage in diverse marketing efforts including digital and social campaigns, events, partnerships, and public relations. You will help ensure consistent and compelling brand portrayal while assisting internal departments in promoting our hotel, venues, and offerings. This position is located onsite at Essendon Fields and is ideal for someone who thrives in a bustling environment and has a passion for hospitality marketing and content creation.

Key Duties

• Oversee and develop social media channels with planned, scheduled, and published content that engages audiences
• Generate marketing materials including written content, photography, video, and coordinate graphic design resources
• Support the execution of marketing campaigns, promotions, and brand initiatives across varied platforms
• Assist with digital marketing programs and analyze performance data and campaign results
• Organize marketing calendars, manage website content, electronic direct mail (EDMs), and promotional assets
• Provide assistance during events and activations through onsite marketing support and content creation

Candidate Requirements

• Prior experience in social media management, digital marketing, or marketing within the hospitality sector
• Strong abilities in content production including photography, video reels, and short-form video creation
• Familiarity with marketing and graphic design tools such as Canva and Adobe Creative Suite
• Knowledge of paid social media advertising and campaign oversight
• Excellent verbal and written communication paired with robust organizational capabilities
• Capacity to operate autonomously and manage multiple brand identities simultaneously
• Genuine enthusiasm for hospitality, culinary experiences, and customer service excellence
• Availability to work flexible hours to capture content during venue operations, events, and launches

Benefits and Perks

• Access to an Employee Assistance Program for personal and professional support
• Opportunities for career advancement and professional growth within the Hyatt organization
• A collaborative and encouraging work environment fostering team success
• Discounts on lodging and dining services across Hyatt hotels globally
• Complimentary parking on site and additional discounts within the Essendon Fields precinct

Diversity and Culture

Hyatt champions equal employment opportunities, ensuring applicants receive equitable consideration regardless of race, color, religion, gender identity, sexual orientation, national origin, disability, or veteran status. Joining Hyatt means embracing a culture of caring colleagues who are passionate about exemplary service and meaningful guest experiences. Our core values—Empathy, Integrity, Respect, Inclusion, Experimentation, and Wellbeing—drive our global success and nurturing workplace community. If you seek a fulfilling career aligned with these principles, we invite you to apply.