Marketing Manager - Healthcare

About the Role

We are looking for a Marketing Manager to lead the creation and execution of comprehensive marketing strategies for our specialist healthcare services. This role involves collaborating closely with business leaders and stakeholders to steer initiatives that drive patient growth, revenue, and brand recognition.

Key Responsibilities

• Partner with the Head of Marketing to design and implement integrated campaigns aligned with business goals.
• Engage with doctors, business managers, and key stakeholders to uncover opportunities, coordinate thought leadership efforts, and provide performance insights.
• Create and manage content for various owned channels such as patient education, doctor-focused articles, service descriptions, websites, social media, email marketing, and print materials.
• Lead media relations, public relations, and strategic partnerships to highlight the expertise of the Group’s doctors and attract new patients.
• Utilize tools like Google Analytics and Meta Business Suite to monitor campaign effectiveness and optimize ROI and patient engagement.
• Oversee existing digital assets including websites, marketing automation systems, and social media, while identifying and deploying new digital tools as needed.
• Work closely with Performance & Digital Growth teams and external agencies to enhance SEO, paid advertising, and digital acquisition.
• Manage marketing budgets with a focus on tracking and evaluating marketing impact.
• Coordinate projects to ensure on-time delivery of marketing initiatives, maintaining clear communication with stakeholders and providing regular reporting on campaign and acquisition metrics.

Candidate Profile

• Experience in healthcare or medical marketing is preferred.
• Demonstrated success in managing multi-channel marketing campaigns that deliver measurable results.
• Proven ability to manage business units, external agencies, and cross-functional teams effectively.
• Strong expertise in integrated marketing, content strategy, social media management, and analytics tools including Google Analytics, with familiarity in SEO/SEM and digital marketing frameworks.
• Data-oriented thinker with commercial insight able to translate marketing data into actionable recommendations.
• Excellent communication, stakeholder engagement, and project management abilities; strong copywriting skills are a plus.
• Educational background in Business with a marketing focus preferred; relevant marketing experience from other disciplines is also welcomed.
• Additional skills in graphic design, video production or editing are advantageous.

Why Join Singapore Medical Group?

Join a dynamic team working alongside top medical specialists across various healthcare specialties. We provide a collaborative environment where marketing plays a strategic role in expanding the business, improving patient experiences, and strengthening healthcare brands. If you want to create a significant impact within healthcare marketing while advancing your career, we encourage you to apply.