Assistant Marketing Activation Manager - Brand Flagship Store Berlin

Company Overview

Adidas is committed to equal employment opportunities and fosters a diverse, inclusive workplace. We welcome applications from individuals of all ages, genders (including gender identities), ethnic and social backgrounds, nationalities, sexual orientations, religions, beliefs, as well as persons with visible or invisible disabilities. Harassment or discrimination against applicants or employees is strictly prohibited. We encourage candidates with disabilities to apply and offer reasonable accommodations throughout the recruitment process.

Role Overview

If you are passionate about brand activations, events, and consumer experiences, and understand how to inspire communities, create local relevance, and bring the adidas brand to life through memorable experiences, this role may suit you. As an Assistant Marketing Activation Manager, you will support the execution of all marketing and activation initiatives at the adidas Flagship Store in Berlin. Collaborating closely with the Marketing Activation Manager, you will develop innovative campaigns and in-store experiences to deepen the brand-consumer connection while boosting traffic, conversions, and brand loyalty sustainably.

Key Responsibilities

• Assist in the development and implementation of the annual marketing and activation plans for the Berlin Flagship Store.
• Collaborate with global and European activation calendars, local market opportunities, partners, and communities.
• Identify prospects for local partnerships, events, and experiences that add value for consumers.
• Prepare reports and analyses for local, European, and global stakeholders.
• Support content creation for store activations in coordination with newsroom, e-commerce, and external partners.
• Ensure delivery of high-quality content to marketing teams at local, European, and global levels.
• Contribute to integrating social media and membership activities across all relevant campaigns.
• Work with existing communities, influencers, sports organizations, and entertainment partners.
• Play an active role in enhancing the adidas Membership Program and explore new ways to connect physical and digital retail experiences.
• Collaborate closely with Store Management and teams to guarantee smooth execution of activations.
• Support internal communication of campaigns and events within the store.
• Keep relevant teams informed of upcoming activities at all times.
• Participate regularly in on-floor activities to gain valuable consumer insights firsthand.
• Partner with Visual Merchandising on launches and campaign execution.
• Assist in creating and implementing innovative local campaigns at points of sale.
• Help ensure a consistent consumer journey across all touchpoints.
• Take part in routine store walkthroughs to uphold high standards in activations and brand experience.
• Build strong cross-functional networks with internal stakeholders and back-office departments.
• Utilize relevant systems and tools for managing projects and workflows.
• Support ongoing improvements in work practices and processes.

Qualifications and Experience

• Degree in marketing, sales, or related field, or equivalent qualification.
• At least 1 to 2 years of experience in marketing, retail marketing, or event management.
• Experience organizing and executing marketing, PR, or event activities is advantageous.
• Strong organizational and project management capabilities.
• High attention to detail and structured work approach.
• Ability to manage multiple projects concurrently with effective coordination.
• Good knowledge of local sports, entertainment, and influencer landscapes.
• Proficient in relevant MS Office applications.
• Fluent in German and English languages.

Personal Attributes

• Passion for sports and the adidas brand.
• Consumer-first mindset focusing on experience and engagement.
• Creativity and enthusiasm for innovation.
• Proactive and solution-oriented mentality.
• Confident presence and ability to convincingly present ideas.
• Team player with aptitude for building relationships across stakeholders.
• Open to adopting new technologies, trends, and innovative marketing approaches.

Diversity and Inclusion

Adidas values diversity, encourages inclusion, and supports individual expression within the workplace. The company strictly forbids harassment or discrimination of any candidate or employee and is an equal opportunity employer.