Marketing Manager Europe

About Gradiant

Gradiant is a unique player in the water industry, offering a comprehensive range of proprietary, advanced water and wastewater treatment solutions. Powered by leading experts, the company supports essential industries such as semiconductors, pharmaceuticals, food & beverage, lithium and critical minerals, and renewable energy. Its innovative technologies aim to minimize water consumption and wastewater discharge, recover valuable resources, and convert wastewater into clean freshwater. Headquartered in Boston and founded at MIT, Gradiant employs over 1,400 people globally.

Role Overview

We are seeking a commercially savvy Regional Marketing Manager to lead and implement marketing strategies in Europe to drive regional growth. This role collaborates closely with the Regional Managing Director and other business leaders to enhance pipeline development, brand awareness, and support key accounts. Reporting directly to the Regional Managing Director and indirectly to the Global Head of Marketing, this position ensures alignment with global branding and messaging.

Key Responsibilities

• Develop and implement regional marketing strategies aligned with business goals and targets.
• Adapt global brand messages and portfolio to local market needs for maximum effect.
• Target priority industries, accounts, and business opportunities for marketing investment.
• Gather competitive intelligence and market insights to guide commercial strategies.
• Design and execute integrated marketing campaigns to generate qualified leads and revenue.
• Support sales and technical teams by preparing impactful sales materials, including case studies and presentations.
• Lead account-based marketing efforts for strategic customers and key sectors.
• Create compelling, technically sound content to position Gradiant as a thought leader in advanced water and wastewater solutions.
• Produce regional case studies and customer success stories.
• Provide high-quality content to the global marketing team for wider distribution across digital and social media.
• Enhance executive presence via speaking engagements, media interaction, and industry platforms.
• Develop and execute PR strategies to boost Gradiant’s brand visibility and credibility in Europe.
• Manage relationships with regional media, industry publications, and influencers.
• Organize and lead regional trade shows and event strategies, optimizing engagement before, during, and after events.
• Build and maintain partnerships with industry associations and stakeholders.
• Serve as a liaison between regional business units and global marketing to ensure brand consistency.
• Collaborate with product, engineering, and R&D teams to align market needs with innovation initiatives.

Qualifications & Requirements

• 8 to 12+ years’ experience in B2B marketing within industrial, infrastructure, energy, water, or technology domains.
• Preferred educational background in engineering, environmental science, chemistry, or related technical fields.
• Experience in water and wastewater sectors or closely related fields is highly desirable.
• Commercially minded with a strong track record in supporting sales and revenue growth.
• Ability to simplify complex technical solutions into clear, unique value propositions.
• Experience working within global, matrixed organizations.
• Proficiency in German and English languages is good to very good.
• Exceptional communication, writing, and storytelling abilities.
• Highly organized, self-driven, and able to work independently in a fast-paced environment.
• Willingness to travel approximately 3 days weekly, including frequent visits to offices in the UK, Italy, and Germany, as well as attendance at relevant European events.

Equal Opportunity Employer

Gradiant is committed to equal employment opportunities and considers qualified candidates regardless of race, color, religion, gender identity, sexual orientation, marital status, national origin, age, veteran status, disability, or any other protected classification.