Sales Manager - DST - Informal - Lucknow (Hazrat Ganj)

About the Role

This position is tasked with strategically enhancing and scaling revenue by developing sales and business strategies targeting the ABG Ecosystem, including employees, distributors, and vendors associated with Aditya Birla Group.

Organizational Context and Challenges

ABC Digital, established as a full subsidiary of Aditya Birla Capital in 2023, focuses on distributing the company’s financial products and delivering customer services such as web platforms, e-commerce, payment facilities, and related operations. The entity is creating an omnichannel Direct-to-Consumer platform featuring a website and app to attract and serve customers seamlessly. It also conducts virtual engagement via inbound and outbound calls and cross-sells ABC products to walk-in customers in branches.

ABC Digital works with other ABCL subsidiaries to provide a truly personalized omni-channel customer journey by investing in talent, technology, marketing, and analytics to build capacity and enhance productivity.

Key Responsibilities and Challenges

• Penetrate the ABG ecosystem by implementing marketing and promotional activities for financial products distributed by ABC Digital within factory premises and other ABG locations.
• Identify and pursue new business opportunities to grow sales and revenue from ABG plants, one ABC branches, and open markets in the assigned area.
• Conduct regular visits to ABG plants and nearby towns to engage employees and family members as customers.
• Build strong relationships with plant leaders and local influencers, fostering trust across all organizational levels from senior management to plant workers.
• Communicate clearly about financial literacy, product features, and key advantages of ABC’s product range.
• Operate independently in ambiguous or new situations, maintaining discipline, persistence, and a customer-centric approach.
• Travel as required to designated plant and factory sites to ensure business targets are met.

Key Result Areas

• Drive sales productivity by meeting business goals and maintaining a balanced product mix.
• Expand the customer base through new acquisitions and maximize cross-sell and up-sell opportunities among existing customers.
• Ensure efficient processes across customer lifecycle stages such as sourcing, approval, servicing, and collections, collaborating with stakeholders to improve turnaround times.
• Monitor market trends and competitor actions to identify new business prospects and keep leadership informed for strategic advantage.
• Invest in ongoing personal development through online and offline learning opportunities.