Marketing Manager - ESPN (12-Month Contract)

About ESPN

ESPN is a globally renowned sports entertainment company dedicated to serving sports enthusiasts. In the Australia and New Zealand region, ESPN operates multiple channels including ESPN and ESPN2, ESPN on Disney+, and maintains an extensive digital presence through ESPN.com.au, ESPNcricinfo, and ESPNfootytips. Their portfolio features premium sports content such as NBA, NFL, NBL, and MLB.

Role Overview

This position is a fixed-term 12-month maternity cover based in Sydney or Melbourne. The Marketing Manager will spearhead the marketing strategy and implementation across Australia and New Zealand to enhance brand awareness, audience engagement, and expand consumer platforms spanning broadcast, streaming, digital, and social media.

Key Responsibilities

• Lead the development and execution of ESPN's brand and marketing strategy for Australia and New Zealand.
• Design and manage multi-channel campaigns across television, digital media, social platforms, streaming services, and partner outlets.
• Collaborate closely with Disney+ marketing teams to support ESPN on Disney+ initiatives, including marquee sports events and new rights launches.
• Oversee ESPN's social media strategy in the region to maximize reach, engagement, and deepen audience connections.
• Work with cross-functional teams such as editorial, sales, programming, research, creative, finance, international marketing, and external agencies.
• Cultivate strong partnerships with affiliates, sports leagues, rights holders, and external vendors.
• Manage marketing budgets, vendor relationships, reporting mechanisms, and campaign optimization efforts.

Candidate Profile

• Minimum of 8 years experience in marketing, preferably within media, entertainment, sports, digital, or consumer brand environments.
• Proven track record in conceptualizing and executing above-the-line (ATL), digital, social, and integrated marketing campaigns.
• Excellent stakeholder management skills with the ability to influence teams locally, regionally, and internationally.
• Strong creative acumen, effective communication skills, and capability to juggle multiple priorities in a dynamic setting.
• Deep passion for sports, media, and entertainment with solid knowledge of the Australian and New Zealand sports landscape.
• Experience handling budgets, agency collaborations, supplier negotiations, and campaign analytics.

Additional Details

This is a unique opportunity to join a talented team delivering exceptional entertainment experiences across Australia and New Zealand. The Walt Disney Company values diversity and inclusion and is an Equal Opportunity Employer, striving to build an inclusive environment representative of varied voices and backgrounds. Accessibility accommodations are available upon request during the hiring process to support candidates fully.