Marketing Manager - Customer Marketing & Member Experience

About Wine Selectors

Wine Selectors is a beloved Australian wine company dedicated to helping customers find exceptional Australian wines through expertly curated wine subscriptions, reliable recommendations, and a strong passion for regional wine producers.

Role Overview

As we expand our Marketing team, we seek a Marketing Manager focused on Customer Marketing and Member Experience. This role is instrumental in crafting how customers engage with Wine Selectors—from their initial delivery through to sustained membership.

Responsibilities

• Create and implement customer and member marketing campaigns across various channels such as email, digital, print, and phone communications.
• Support programs relating to customer onboarding, engagement, retention, loyalty, rewards, and enhancing member value.
• Leverage customer data and campaign analytics to uncover opportunities that boost engagement, retention, and participation rates.
• Oversee member-facing product messaging and collateral materials.
• Analyze campaign outcomes, customer behavior, and interaction trends to suggest refinements and optimizations.
• Collaborate with Insights, Customer Experience, and Digital teams to enhance targeting, segmentation, and marketing journey effectiveness.
• Contribute to broader marketing initiatives as needed.
• Ensure all communications are accurate, engaging, consistent with brand identity, and commercially sound.

Requirements

• Proven experience within customer marketing, CRM, lifecycle marketing, retention, campaign management, or subscription/membership marketing.
• Comfortable utilizing customer data and campaign performance metrics for informed decision-making.
• Skilled at interpreting data to detect patterns and translate insights into effective marketing strategies.
• Strong project and campaign management capabilities with excellent briefing skills.
• Good commercial acumen with a customer-centric mindset.
• Exceptional written communication skills.
• Ability to coordinate across diverse teams and juggle multiple priorities efficiently.
• A proactive, practical, and cooperative work approach.

Experience in sectors such as wine, retail, eCommerce, loyalty programs, subscriptions, events, CRM, or direct-to-consumer marketing will be highly advantageous.

Why Join Us?

This opportunity offers a chance to be part of a well-established Australian business with a loyal customer following, a respected brand, and close ties to the Australian wine industry. You will have a pivotal role in shaping an outstanding customer experience and fostering deeper connections with great Australian wine.

Application Process

Interested candidates should submit their resume along with a cover letter outlining their suitability for this role.