Marketing Executive

Job Overview

We are seeking a Marketing Executive based in Coimbatore, Tamil Nadu, to strategize and implement comprehensive marketing campaigns specifically for wallpaper products. The role involves hands-on management of digital channels, content creation, B2B engagement, market research, and performance evaluation to enhance brand visibility and sales.

Key Responsibilities

• Design and implement all-encompassing marketing campaigns for fresh wallpaper collections, seasonal themes, and exclusive limited-edition products.
• Administer and curate social media platforms such as Instagram and Pinterest, focusing on stylish room visuals and wallpaper showcases; manage email marketing and digital advertisements.
• Create compelling written content and collaborate with graphic artists to develop marketing collateral including catalogs, brochures, and point-of-sale displays.
• Foster and manage professional networks with interior designers, architects, and other industry stakeholders by hosting preview events and promotional sampling campaigns.
• Conduct thorough market analysis including customer buying patterns, ongoing interior design trends, and competitor pricing strategies.
• Evaluate marketing campaign outcomes, monitor website engagement metrics, and calculate return on investment to inform future strategies.

Compensation

The role offers a monthly remuneration ranging from INR 18,000 to INR 35,000.