Senior Marketing Executive - Retail

Company Overview

UNIQLO is transforming retail into a digital-focused consumer company, prioritizing customers in every aspect. Utilizing technology, data, and innovation, UNIQLO converts consumer insights into outstanding products and experiences. The company supports unconventional career growth paths and seeks individuals driven to achieve business goals through strong project management and detailed implementation.

Role Summary and Responsibilities

• Enhance brand interaction and customer experience at flagship and large stores with strategic marketing and activation initiatives including UTme!, RE.UNIQLO Studio, festive promotions, and experiential retail concepts.
• Plan and carry out integrated marketing campaigns and retail activations that increase store footfall, engagement, and overall business success.
• Lead the planning, coordination, and execution of new store openings, reopenings, and expansion projects, encompassing launch campaigns, stakeholder coordination, and opening event activities to boost awareness and traffic.
• Promote brand interest and oversee successful launches of UT collections through campaign strategy, partnerships, events, and in-store activations that elevate customer engagement.
• Develop and sustain strategic relationships with malls, landlords, and external brands to explore collaboration prospects and increase store visits.
• Identify partnership opportunities to enhance brand relevance and generate memorable customer experiences.
• Oversee campaign and project budgets carefully, ensuring precise allocation and maximized ROI.
• Manage and collaborate with external agencies, vendors, partners, and stakeholders to deliver projects punctually and meet business objectives and KPIs.
• Influence and partner with cross-functional teams such as Store Operations, Visual Merchandising, Store Development, Sustainability, and others to meet shared business targets.
• Coordinate closely with Global Headquarters and senior leadership to align local initiatives with brand goals and effectively execute regional and global projects.
• Track campaign performance and customer insights to continually refine marketing strategies and retail engagement efforts.

Skills and Attitudes Required

• Analytical thinker able to interpret data and insights into practical recommendations.
• Creative and aesthetically driven with a focus on design, brand storytelling, and customer experience.
• Exceptionally detail-oriented with superior project management and organizational capabilities.
• Resourceful problem-solver comfortable working amid ambiguity and constraints.
• Flexible and adaptable to changing priorities in a dynamic retail setting.
• Strong communication and stakeholder management abilities to influence at all organizational levels.
• Proactive and accountable, owning projects from inception to fruition.
• Team player who thrives in fast-evolving environments and contributes to collective success.
• Passionate about retail, consumer trends, and crafting impactful customer journeys.

Minimum Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Prior experience in fast-moving retail, FMCG, consumer sectors, or rapidly scaling businesses is advantageous.
• Demonstrated expertise managing integrated marketing campaigns, partnerships, events, retail activations, or store launches preferred.
• Strong multitasking and prioritization skills with proven ability to handle several projects simultaneously.
• Exceptional stakeholder management experience working internally and externally.
• Competence in Microsoft Office suite (Excel, PowerPoint, Word) and analytics tools like Google Analytics.
• Availability to work beyond regular office hours, including weekends and public holidays, to support key events such as store openings and campaign launches when needed.