Director of Marketing & Business Development

Overview

As Director of Marketing & Business Development at Athletifreak, you will be the driving force connecting our brand with athletes across various endurance sports. Athletifreak is dedicated to creating high-performance athletic apparel designed for real athletes facing real conditions, from marathon start lines to triathlon finishes. Our team operates with agility and ownership, aiming for significant growth through event sponsorships, retail expansion, and enhancing brand equity.

Key Responsibilities

• Develop and oversee overall marketing strategy, including brand positioning, channel allocation, campaign scheduling, and ensuring performance metrics are met.
• Lead integrated marketing campaigns spanning social media, email, paid channels, partnerships, and events.
• Manage content creation and creative direction, including campaign briefs, photo shoots, and deliverable oversight.
• Cultivate and engage the athlete community through authentic, platform-specific content.
• Coordinate event marketing efforts such as race activations, expo participation, and retail pop-up events.
• Develop and maintain athlete ambassador and brand partnership relationships.
• Administer influencer and affiliate marketing programs with clear performance metrics.
• Analyze marketing performance data regularly and provide insightful weekly and monthly reports.
• Collaborate directly with the founder on brand narrative and seasonal storytelling.
• Build and manage a lean, efficient marketing team over time.

Qualifications

• 5 to 10 years of marketing experience, including at least 2 years in a leadership or role involving full ownership.
• Demonstrable success in driving brand growth, preferably in apparel, sports, or consumer lifestyle sectors.
• Expertise in social-first marketing strategies and a strong understanding of cultural trends on digital platforms.
• Excellent writing and creative skills, capable of defining and maintaining a distinct brand voice.
• Proficient in managing campaigns from inception through launch to post-campaign analysis.
• Data-driven decision-maker with strong performance metric literacy.
• Experience in event and experiential marketing.
• Well-formed views on effective brand identity supported by measurable outcomes.

Additional Advantages

• Background in endurance sports marketing such as running, triathlon, or cycling.
• Experience with founder-led or emerging consumer brands.
• Existing relationships within endurance sports communities including athletes, media, or event organizations.