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- Posted
- 1 hour ago
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Where you'll work
Job description
About Us
Wycon Cosmetics, established in 2009 by Gianfranco Satta and Raffaella Pagano, is an Italian beauty brand committed to delivering accessible high-quality makeup through innovation, performance, and Italian style. The brand currently operates over 300 stores worldwide, with a strong presence across Europe, Asia, the Middle East, and North Africa, supported by ambitious international growth plans.
Our recent accolades include:
- Best Visual Experience
- Best Retailer Elite
Role Summary
The Head of Marketing & Commercial Strategy will lead impactful commercial marketing initiatives aimed at driving store visits, sell-out rates, and maximizing sales performance. This position reports directly to the CEO and involves collaborative work with Retail, Sales, Product, and Merchandising teams.
Key Responsibilities
- Design and execute marketing strategies aligned with commercial goals.
- Develop and implement drive-to-store campaigns to boost foot traffic and conversion rates.
- Plan promotional and commercial initiatives intended to enhance sales volumes and margins.
- Coordinate product launches, promotions, and special sell-out focused activities.
- Analyze critical commercial KPIs such as sell-in, sell-out, traffic, conversion rates, and ROI.
- Optimize pricing, promotional efforts, and product assortment.
- Provide support and sales-focused tools and campaigns to the retail and wholesale channels.
- Lead and grow the marketing team.
- Collaborate continuously with the Product department to improve sales performance and inventory turnover.
Candidate Requirements
- Extensive experience in marketing roles with significant commercial responsibilities.
- Industry background in retail, beauty, fashion, or FMCG.
- Strong data-oriented approach, focused on KPIs and measurable outcomes.
- Proven track record managing promotional and drive-to-store activities.
- Leadership capabilities combined with strategic thinking and practical execution.
What We Offer
- Chance to join a rapidly expanding international enterprise.
- Exposure to global markets and participation in international expansion efforts.
- Professional growth and career development opportunities.
- Collaboration with diverse cross-functional and international teams.
- Direct involvement in worldwide launches of innovative beauty products.
Employment Details
- Compensation package commensurate with experience and seniority.
- Full-time employment.
- Location: On-site in Dubai, United Arab Emirates.
Equal Opportunity
This role embraces diversity and is open to all genders, ages, and nationalities, adhering to applicable equal opportunity laws.