Marketing Coordinator

Position Summary

The Marketing Coordinator is responsible for supporting the implementation of Aptum's comprehensive marketing strategies across areas such as demand generation, digital marketing, event management, content creation, customer engagement, and marketing operations. Partnering closely with the Senior Manager of Growth Marketing, this role plays a key part in bringing campaigns to life that drive lead generation, enhance customer interaction, and contribute to revenue growth. This opportunity suits marketing professionals with 3 to 5 years of experience interested in expanding their skills in B2B technology marketing, digital marketing, automation, and growth-driven marketing approaches.

Key Responsibilities

• Manage and execute integrated marketing campaigns including email, webinars, digital ads, social media, and content marketing initiatives.
• Utilize HubSpot to build and launch marketing campaigns, ensuring adherence to timelines and quality standards.
• Conduct campaign testing, quality assurance, and continuous improvements post-launch.
• Support lead nurturing efforts and oversee marketing automation workflows.
• Update and maintain website content, landing pages, and marketing collateral using content management systems.
• Assist with SEO and Answer Engine Optimization initiatives through content updates, metadata optimization, internal linking, and schema additions.
• Help manage paid digital advertising on platforms such as Google Ads and LinkedIn.
• Analyze website performance and suggest enhancements.
• Coordinate social media content publication and promotional efforts.
• Oversee development and release of various marketing materials including blogs, case studies, whitepapers, webinars, newsletters, and solution briefs.
• Collaborate with subject matter experts to collect technical content and maintain a structured content calendar, ensuring brand consistency.
• Maintain high-quality marketing data within CRM systems like HubSpot and Salesforce, supporting campaign tracking and reporting.
• Manage lead distribution, list segmentation, and CRM upkeep.
• Organize marketing assets and document workflows to enhance operational efficiency.
• Prepare and analyze weekly and monthly marketing metrics reports monitoring email engagement, web traffic, conversion rates, MQLs, webinar sign-ups, and ROI.
• Support event coordination for virtual webinars, customer events, and trade shows including logistics, registration, communication, and follow-up.
• Collaborate with sales teams to supply marketing assets, create sales presentations, and customer-facing materials.
• Leverage AI marketing technologies to optimize content creation, campaign execution, reporting, and automate repetitive tasks.
• Stay current on new marketing tools and industry best practices to continuously improve marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3 to 5 years of marketing experience, preferably within B2B technology, SaaS, managed services, cloud, or IT sectors.
• Proven experience supporting integrated marketing campaigns and using marketing automation platforms such as HubSpot.
• Proficiency with CRM tools like Salesforce and digital campaign management.
• Strong organizational, communication, and project coordination abilities with an analytical and detail-oriented approach.
• Competence in digital marketing fundamentals and collaborative teamwork.

Technical Skills

• HubSpot marketing automation
• Salesforce CRM platform
• Google Analytics
• LinkedIn Campaign Manager
• Content Management Systems (e.g., WordPress)
• Microsoft Office suite
• Familiarity with design tools such as Canva or Adobe Creative Suite is a plus
• Experience with AI marketing tools like ChatGPT, Copilot, or Jasper

Core Competencies

• Efficient project management and organizational skills
• Exceptional written and verbal communication
• Attention to detail and analytical mindset
• Strong digital marketing knowledge and customer-centric attitude
• Team collaboration, time management, adaptability, and dedication to continuous learning