Digital Marketing & Marketing Operations Specialist

About Infilysis

Infilysis is a Canada-based career coaching organization committed to empowering newcomers and internationally trained professionals to establish prosperous careers in Canada. Our services include tailored coaching, resume development, interview preparation, networking strategies, application guidance, and job search assistance.

Role Overview

We seek a highly organized and proactive Digital Marketing & Marketing Operations Specialist to coordinate client interactions, onboarding, documentation, payments, learning-platform access, and daily administrative functions.

Key Responsibilities

• Design, launch, and continuously optimize Meta Ads (Facebook & Instagram) and Google Ads campaigns targeting lead generation.
• Conduct thorough keyword, audience, and competitive analyses to enhance campaign efficiency.
• Manage remarketing efforts and audience segmentations to boost conversions.
• Perform A/B testing on creatives, landing pages, headlines, and overall campaign strategies.
• Track key performance indicators such as cost per lead, cost per click, click-through rates, return on ad spend, conversion ratios, and lead quality assessments.
• Set up and maintain Meta Pixel, Google Tag Manager, Google Analytics 4 (GA4), and conversion tracking mechanisms.
• Oversee advertising budgets ensuring optimal return on investment and collaborate with sales teams to elevate lead quality and conversion metrics.
• Develop and implement content strategies across LinkedIn and other digital platforms, managing company and professional LinkedIn profiles.
• Plan content calendars monthly aligned with strategic business objectives.
• Create marketing creatives using tools like Canva and produce faceless/promotion videos and various social media assets.
• Craft ad copy, campaign messaging, landing page content, and promotional materials, coordinating with stakeholders to maintain brand consistency.
• Plan and execute digital campaigns for webinars, workshops, live events, and promotions, managing support tools such as landing pages, Calendly, Zoom configurations, and automated communications.
• Coordinate campaign timelines, ensuring full readiness of marketing assets prior to launch while monitoring campaign outcomes to suggest enhancements.
• Manage GoHighLevel CRM and marketing automation workflows including email and WhatsApp automation, lead nurturing sequences, lead routing, tagging, and CRM pipeline management.
• Maintain CRM data integrity and reporting dashboards while driving operational efficiency through automation.
• Oversee Learning Management System (LMS) and Spotlighter platform, including course access management, content uploading, and troubleshooting to ensure smooth learning delivery.
• Administer Microsoft 365 user accounts, permissions, and security protocols, coordinating employee access to internal systems, monitoring digital assets, and facilitating vendor interactions for technical support.
• Utilize Google Analytics and platform dashboards to analyze marketing effectiveness, preparing regular reports to inform leadership for continuous improvement.

Eligibility & Qualification

Open to any graduates meeting the role requirements.