Best Buy Canada

Digital Marketing Specialist - Paid Search

Best Buy Canada

Remote · Full Time

Be the first to apply

Experience
2+ yrs
Salary
CAD 54,000 – CAD 68,000 / year
Openings
1
Posted
1 hour ago
Work mode
Work from home
Resume
Required to apply

Job description

About the Role

Join Best Buy Ads as a Digital Marketing Specialist focusing on paid search, referred to internally as a Sponsored Products Specialist. You will be a pivotal contributor to our rapidly expanding retail media network, concentrating on ad operations that include planning, optimizing, and monetizing advertising efforts in collaboration with marketplace sellers.

The position is based in the greater Vancouver, BC area and adapts a remote-first work policy that combines remote work with occasional in-person meetings for strategic collaboration and social engagement. Flexibility to work outside standard business hours is necessary to accommodate sellers located across various time zones in Asia.

Key Responsibilities

  • Manage comprehensive marketing relationships with Marketplace sellers, acting as their primary liaison to drive strategic planning, relationship development, and business expansion.
  • Evaluate campaign performance metrics including cost-per-click (CPC), click-through rate (CTR), return on ad spend (ROAS), revenue, share of voice (SOV), and visibility.
  • Facilitate the onboarding of Marketplace sellers into Sponsored Products and Sponsored Brands advertising programs.
  • Administer, optimize, and monitor spending pacing of Sponsored Products and Sponsored Brands campaigns.
  • Develop and execute advertising strategies designed to achieve quantifiable business and brand objectives.
  • Collaborate with and provide education to marketplace sellers through presentations, campaign reviews, and individualized support to enhance marketing effectiveness.
  • Identify and pursue avenues to increase Marketplace advertising revenue.

Essential Qualifications

  • Minimum of two years' experience in digital marketing or retail media.
  • Hands-on experience with advertising platforms like Facebook Ads, Amazon Ads, Google Ads, or Criteo in ad operations roles.
  • Proficient understanding of paid search or performance marketing techniques, including search engine marketing (SEM).
  • Ability and willingness to work non-standard hours to accommodate sellers based in China.

Employee Benefits

  • Immediate access to employee discounts on cutting-edge technology products.
  • Comprehensive health benefits and wellness initiatives.
  • Tax-Free Savings Account (TFSA) and Registered Retirement Savings Plan (RRSP) programs.
  • Company pension plan with 100% matching contributions.
  • Opportunities for professional development through training programs designed to enhance skills and career advancement.

Additional Information

Best Buy Canada is recognized as a premier destination for innovative technology, fostering an inclusive workplace culture where employees are encouraged to bring authenticity and their full selves to work. The company promotes a fair and equitable recruitment process and encourages applicants who might not meet every qualification to still apply.

The annual salary ranges from $54,000 to $68,000, with compensation reflective of skills and experience. Growth in pay is possible as you develop your career within the company.

Work location: Suite 102 - 425 West 6th Avenue, Vancouver, BC, V5Y 1L3.

This vacancy is actively hiring.

Work styles they’re looking for

Communication Collaboration Relationship Building Flexibility

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