Digital Marketing Specialist - Real Estate

Overview

We are seeking a highly skilled and result-oriented Digital Marketing Specialist to spearhead our real estate digital marketing campaigns in the UAE and global markets. This role demands deep expertise in real estate performance marketing, focused on generating high-quality buyer and investor leads while maximizing return on advertising spend. The successful candidate will hold extensive knowledge of the Dubai market as well as international investor segments including the UK, Europe, India, GCC, and Africa.

Key Responsibilities

• Plan and execute digital campaigns aimed at delivering qualified real estate leads and optimal ROI.
• Manage and optimize large paid media campaigns on platforms such as Meta Ads, Google Ads, YouTube, TikTok, LinkedIn, programmatic and display networks.
• Generate leads for off-plan projects, resale properties, luxury and waterfront developments, as well as international investments.
• Continuously enhance campaign effectiveness by tracking CPL, ROAS, lead quality, conversion rates, CTR, and cost per qualified lead.
• Apply advanced retargeting methods, audience segmentation, funnel improvements, and conversion tracking mechanisms.
• Scale successful campaigns within UAE and international markets.
• Collaborate closely with sales teams to uplift lead quality, accelerate response times, and boost conversion rates.
• Lead digital branding initiatives to enhance market positioning and developer branding consistency.
• Partner with creative teams to produce high-conversion creatives, including ads, videos, reels, landing pages, email campaigns, brochures, and promotional materials tailored to luxury real estate.
• Oversee website performance, SEO initiatives, landing page effectiveness, and conversion rate optimization.
• Use analytical tools such as Google Analytics, Google Tag Manager, Meta Business Suite, CRM dashboards, and heatmaps to monitor and report campaign and website performance.
• Work with CRM and sales teams to refine lead management workflows and leverage marketing automation and AI tools to improve efficiency and conversions.
• Manage marketing budgets ensuring strong ROI and vendor relationships.

Candidate Requirements

• At least 2 years of direct digital marketing experience within the Dubai and international real estate markets.
• Proficient in Meta Ads, Google Ads, lead generation, funnel building, retargeting, conversion optimization, CRM integration, and marketing automation.
• Demonstrated success generating quality real estate leads and managing sizable advertising budgets profitably.
• Expertise in luxury real estate marketing and investor campaign development.
• Strong knowledge of SEO, SEM, landing pages, Google Analytics, GTM, and CRM systems.
• Excellent leadership, communication, analytical, and reporting abilities.
• Ability to thrive in a fast-paced, target-oriented real estate environment.

Preferred Qualifications

• Experience marketing luxury and ultra-luxury real estate.
• Understanding of international investor targeting approaches.
• Skills in video marketing and social media audience growth.
• Familiarity with AI marketing platforms, automation tools, and lead nurturing strategies.
• Creative and analytical mindset with performance-first focus.
• Insight into Dubai real estate trends, buyer behaviors, and market dynamics.

Benefits

• Competitive remuneration package with attractive performance bonuses.
• Robust marketing support and access to premium lead generation resources.
• Opportunity to utilize cutting-edge digital tools and technologies.
• Career progression within a prominent real estate organization.
• Engaging, high-growth, and collaborative workplace culture.
• Chance to work on premium Dubai and international property campaigns.