Marketing Campaign Operations Lead
Chennai, Tamil Nadu, India · Full Time
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- Experience
- 4–10 yrs
- Salary
- INR 1,500,000 / year
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- In office
- Eligibility
- Candidates from any educational background, including those without graduation, can apply.
- Resume
- Required to apply
Where you'll work
Job description
Role Overview
We are looking for a Marketing Campaign Operations Lead to spearhead the creation and execution of multi-channel marketing campaigns including email, social media, and direct mail initiatives. This role requires collaboration with cross-functional teams to craft targeted audience segments leveraging Hubspot's Audience Builder and to design automated workflows using Salesforce Marketing Cloud (SFMC) for efficient campaign management.
Key Responsibilities
- Lead planning and delivery of marketing campaigns across diverse channels.
- Work closely with various departments to develop precise audience segments using Hubspot Audience Builder.
- Create and manage automated campaign workflows with SFMC tools to optimize operations.
- Evaluate campaign data analytics to enhance and refine future marketing efforts.
Qualifications and Experience
- Between 4 to 10 years of experience in marketing operations or related domains.
- Well-versed with digital marketing tools such as Pardot, Marketo, or comparable platforms.
- In-depth knowledge of segmentation tactics particularly with SFMC’s segmentation capabilities.
Additional Information
This position is based in Chennai, India, at Trimble Information Technologies India Pvt Ltd. Applicants of all educational backgrounds, including those without formal graduation credentials, are encouraged to apply.