Marketing and Lead Generation Specialist

About Soofa

Soofa is a pioneering sustainable media company, established in 2014 within the MIT Media Lab, dedicated to solar-powered Soofa Signs that act as communication platforms for both cities and advertisers. Our installations operate in over 57 U.S. cities, with plans for further expansion. Advertisers gain access to high-footfall, unique locations with measurable outcomes and instant messaging updates, while municipalities utilize our neighborhood newsfeed to broadcast urgent alerts and community-oriented content. Our diverse team of engineers, designers, and innovators, primarily based in Cambridge, MA, strives to enhance urban living experiences.

Role Overview

We seek a Marketing and Lead Generation Specialist to oversee brand and creative strategy along with pipeline generation tools. This person will ensure a steady flow of qualified leads to our sales team without compromising creative excellence. You will be responsible for managing our CRM and prospecting platforms, directing marketing content and brand messaging alongside an external graphic designer, and leveraging AI tools for generating initial drafts while retaining final creative control.

Key Responsibilities

• Implement and manage CRM and prospecting systems that power our go-to-market efforts.
• Own and craft brand strategy and marketing content, collaborating closely with an external design partner for execution.
• Utilize AI-based tools to generate preliminary content drafts and marketing materials, while ensuring all final creative decisions remain under your direction.
• Consistently supply sales and account management teams with qualified leads according to established schedules.

Qualifications and Experience

• Possess between 2 to 5 years of experience in demand generation, marketing operations, or brand/content creation, with a strong inclination to engage in both areas.
• Demonstrated enthusiasm for integrating AI into marketing workflows.
• A portfolio evidencing genuine creative insight and judgment beyond mere campaign implementation.