Digital Marketing Specialist

About CSR

CSR is a leading Australian manufacturing company with a team of 2,600 employees across Australia and New Zealand, collectively working towards the vision of building innovative, sustainable, and high-quality building products and systems for a better future. The company values its people highly and fosters a safe, inclusive, and supportive workplace that encourages growth and respects diversity across backgrounds, identities, and experiences.

Role Overview

We are seeking a proactive and creative Digital Marketing Specialist to join our North Ryde-based team. This role involves shaping customer interaction with our brands throughout all digital platforms. You will be responsible for managing digital content creation, delivery, and optimization, while supporting customer engagement initiatives. Working collaboratively with a talented digital team and various stakeholders, you will have the opportunity to influence CSR's digital communication strategy and contribute actively to driving impactful digital marketing outcomes in a dynamic environment.

Key Responsibilities

• Plan, produce, publish, optimize, and govern digital content across CSR's platforms.
• Boost audience engagement across multiple digital channels.
• Partner with product marketing teams to enhance the customer digital experience and align with CSR’s overall digital strategy.
• Develop and manage content calendars for blogs, social media, websites, advertising, and multimedia assets based on insights from product and segment teams.
• Lead and deliver digital marketing campaigns across websites and social media, ensuring strong stakeholder communication and timely execution.
• Collaborate with digital agencies to support lead generation and efficient campaign delivery.
• Track digital content and campaign performance, reporting insights to uncover opportunities for enhancement.
• Continuously optimize digital performance to meet business objectives and improve digital capabilities.
• Assist with marketing automation efforts using platforms such as Campaign Monitor.
• Keep abreast of digital marketing trends and technologies to propose innovative ways to improve customer engagement.
• Support creation of digital advertising and promotional materials.

Candidate Profile

• 3 to 5 years of experience in digital marketing roles.
• Proven ability to deliver return on investment with effective digital marketing strategies.
• Strong technical prowess with hands-on experience managing digital assets, analytics, and strategic planning.
• Experience in the building industry is an advantage, but not mandatory.
• Relevant tertiary qualification in digital marketing or related discipline.

What CSR Offers

• A significant opportunity to lead digital content and operations in a complex industry environment.
• Work autonomy and leadership support in driving impactful digital marketing initiatives.
• An inclusive and collaborative culture that encourages innovation and values each employee.
• Comprehensive care and wellbeing benefits including extended superannuation payments and access to an employee assistance program.
• Opportunities for professional growth, learning, and skills development across CSR's brands.